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Frontier Readership Survey

Project start date: 01 October 2007
Project end date: 15 November 2007
Publication date: 01 October 2007
Project status: Completed
Livestock species: Grassfed cattle, Grainfed cattle
Relevant regions: National
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Summary

​Meat & Livestock Australia (MLA) conducted a review of its northern beef magazine FRONTIER to track if it has met its editorial objectives and to determine reader satisfaction levels. This evaluation provided MLA with an opportunity to enhance its relationship with recipients of FRONTIER by understanding their information needs and overall perceptions of the publication with a view to motivating property management practice change.

More information

Project manager: Jane Weatherley
Primary researcher: Taverner Research Company