Brand Health Tracking 2014 - 2015
| Project start date: | 01 July 2014 |
| Project end date: | 30 June 2015 |
| Publication date: | 30 June 2015 |
| Project status: | Completed |
| Livestock species: | Sheep, Goat, Lamb, Grassfed cattle, Grainfed cattle |
Summary
Track brand health and equity of Beef and Lamb against competitors (pork, fish and chicken). Review consumer reaction to MLA advertising and marketing campaigns alongside competitors. Giving guidance on future marketing, creative development and channel selection direction for MLA.
