Goats On The Move eNewsletter and Market Report Delivery
| Project start date: | 15 February 2013 |
| Project end date: | 30 April 2016 |
| Publication date: | 03 March 2016 |
| Project status: | Completed |
| Livestock species: | Goat |
| Relevant regions: | National |
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Download Report
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Summary
MLA deploys a quarterly Goats on the Move eNewsletter as the primary online communication vehicle for MLA's Going into Goats program.
This report incorporates the performance report for the most recent issue which was sent on 18 February 2016, as well as a review of the performance of the eNewsletter over the past three years (since April 2013).
Since April 2013, 12 editions of the Goats on the Move eNewsletter and 12 Goats on the Move eAlerts were sent.
Over the course of three-years, the number of subcibers opening the eNewsletter (Unique Opens) and the number of subscribers that click through to an article after opening the eNewsletter (Click Throughs) has been relatively consistent.
Without fail, every eNewsletter's case study has ranked in the top 20. While this likely reflects the interest among goat producers in other producer activities, it should also be noted that the case study is always the first article listed in the eNewsletter.
More information
| Project manager: | Julie Petty |
| Primary researcher: | Schuster Consulting Group Pty Ltd |
