Feedlot E-Newsletter
| Project start date: | 01 June 2016 |
| Project end date: | 30 June 2018 |
| Publication date: | 04 October 2018 |
| Project status: | Completed |
| Livestock species: | Grainfed cattle |
| Relevant regions: | National |
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Download Report
(0.6 MB)
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Summary
The Quarterly Feed e-newsletter was established by Meat & Livestock Australia (MLA) in consultation Australian Lot Feeders' Association (ALFA) as a new way of engaging with feedlot stakeholders across the beef supply chain.
A number of priority areas have been identified for MLA's Feedlot Research and Development (R&D) Program to 2020, and The Quarterly Feed updates feedlot stakeholders on current and completed feedlot R&D projects. The e-newsletter also promotes adoption of technologies and cattle management strategies; provides relevant grainfed marketing updates; and informs stakeholders of upcoming MLA and MLA-ALFA feedlot events.
The Quarterly Feed is distributed every three months, with approximately 3,500 subscribers currently receiving the e-newsletter.
Cox Inall was contracted to provide all content for the e-newsletter from June 2016 until June 2018, starting with the launch of the spring edition in September 2016 and concluding with the winter edition in June 2018. In that time, Cox Inall has delivered the eight contracted editions of The Quarterly Feed, working with MLA Feedlot Project Manager, Dr Joe McMeniman.
More information
| Project manager: | Joseph McMeniman |
| Primary researcher: | Cox Inall Communications |
