Unpacking the Experience More megatrend: Through the Lens of the Australian Red Meat Industry
| Project start date: | 30 October 2017 |
| Project end date: | 28 March 2018 |
| Publication date: | 21 May 2018 |
| Project status: | Completed |
| Livestock species: | Sheep, Goat, Lamb, Grassfed cattle, Grainfed cattle |
| Relevant regions: | National |
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Summary
An emerging consumer trend is for consumers to prioritise experiences over things. They engage directly with a product/service and in return they receive an enhanced and unique interaction that suits them. This project seeks to unlock this trend through the lens of red meat with MLA commissioning Euromonitor to identify several high valued opportunity spaces to grow demand. This project is part of MLA’s insights2innovation program.
More information
| Project manager: | Michael Lee |
| Primary researcher: | Euromonitor International |
