Quarterly Feed E-Newsletter

Summary

The Quarterly Feed e-newsletter was launched in 2016 by Meat & Livestock Australia (MLA) in consultation Australian Lot Feeders’ Association (ALFA), as a new way of engaging with lot feeders and industry stakeholders across the beef supply chain.

The Quarterly Feed is distributed four times per year, providing updates to feedlot stakeholders on current and completed feedlot R&D projects that are funded by grainfed levies through MLA in consultation with ALFA. It also promotes adoption of new R&D, technologies and cattle management strategies; provides relevant grainfed marketing updates; and informs stakeholders of upcoming MLA and MLA-ALFA feedlot events.

Objectives

On a quarterly basis, the following articles will be developed:

• Articles on current and completed R&D projects relevant to the feedlot industry – four articles per quarter.
• Interactive media – podcast or you-tube video – one interactive media per quarter.
• MLA market update as provided by MLA – one per quarter.
• MLA and MLA-ALFA event updates

Key findings

Over the past two years, the number of subscribers receiving the e-newsletter has more than doubled, from approximately 3,500 subscribers in 2018, to 7,544 subscribers in 2020. Within this project, eight editions of The Quarterly Feed were developed and published.

Benefits to industry

The Quarterly Feed e-newsletter promotes adoption of new R&D technologies and cattle management strategies; provides relevant grainfed marketing updates; and informs stakeholders of upcoming MLA and MLA-ALFA feedlot events

MLA action

The Quarterly Feed e-newsletter will be recontracted, and delivery will continue for the indefinite future.

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