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Establishing new integrity system approaches & technology - Foundation Work Project 1b

Did you know the overarching requirements for red meat’s future state traceability and verification system have been defined?

Project start date: 01 June 2020
Project end date: 02 December 2020
Publication date: 12 January 2021
Livestock species: Sheep, Goat, Grain-fed Cattle, Grass-fed Cattle, Lamb
Relevant regions: National
Download Report (4.4 MB)
Download Appendix (0.7 MB)

Summary

This project was undertaken to scope the future integrity system and to propose the roadmap for the Integrity Systems Company (ISC) to operationalise the IS2025 strategic plan.

It was discovered during the project that there is misalignment between the ISC strategic horizons and the future roadmap from a stakeholder perspective. This report presents an extensive number of findings supported by different data sources and analysis that underpin the conclusions and recommendations.

A two-step solution has been proposed as a result of the findings:

  1. Resetting the roadmap for 2021-2022 to deliver the primary value propositions for the integrity system
  2. Minor adjustments to the overall strategy.

Objectives

The core purpose for this project was to define the overarching requirements for the future state traceability and verification system with reference to the IS2025 strategic plan. This included putting specific attention into the architecture of the broader system framework, to identify:

  • the scope of the future traceability and verification systems
  • the objectives and standards that will need to be met
  • the key data collection points, storage requirements and analytics.

Key findings

  • This project found misalignment between industry expectations and ISC strategy (specifically the horizons/roadmap timings). If left unresolved, this misalignment is likely to increase the barriers to adoption in the coming years.
  • The primary finding of the project was that the red meat industry requires improvements to the integrity system to do its intended job. In the first instance, the system must more fully provide biosecurity (through its ability to track and trace and quickly manage an outbreak situation) to underpin market access.
  • The secondary value propositions are food safety, animal health and welfare, and sustainability. After delivering the primary value propositions, these secondary value propositions will need to be integrated more deliberately over the coming years in terms of traceability and verification.

Benefits to industry

The main benefit to industry from this project is the recognition from ISC that the current system is yet to deliver the primary value propositions to the degree that it must. This recognition has already begun to influence ISC internal preparation for 2021, which should result in practical solutions for industry during the 2021-2022 period.

MLA action

Following this project, MLA plans to:

  • review the strategic plan investment allocations
  • interview key supply chain participants
  • identify high priority useability challenges to fix
  • review communication plans and messages.

Future research

This project has outlined a series of R&D trials through to 2025. ISC has already begun some of these trials in the form of sprints, some have been previously considered, and there are some new areas proposed.

All proposed trials specifically address the findings of this project and, if undertaken, are likely to address the needs and opportunities identified.

More information

Contact email: reports@mla.com.au
Primary researcher: Greenleaf Enterprises