BREEDPLAN: an evaluation of new business models for breed societies
Did you know that for the past 35 years, BREEDPLAN has been the Australian beef industry’s premier and until very recently, only quantitative genetics evaluation platform.
|Project start date:||06 April 2020|
|Project end date:||12 September 2021|
|Publication date:||25 January 2022|
|Livestock species:||Grass-fed Cattle|
Download Report (0.7 MB)
This report is the final report from a significant and consultative review into the business models that currently deliver BREEDPLAN – Australia’s premier beef cattle quantitative genetics evaluation service - to the Australian beef industry.
The review identifies a strong industry desire for the current BREEDPLAN delivery framework to change, including significantly in some respects, and sets out recommendations as to the changes that are required to meet commercial and seedstock producer and breed association needs and, ultimately, to deliver a more competitive quantitative genetics service to Australian beef cattle producers.
The objectives of this review are to identify changes that can be made to the business models that currently delivery BREEDPLAN to market to render it a more competitive product in the marketplace, ensuring the impact of competition is minimised and BREEDPLAN can continue to make a significant contribution toward Meat and Livestock Australia’s (MLA) objective of doubling the rate of genetic gain in the Australian beef industry.
The analysis and consultation in this review has identified eleven key perceived issues and constraints that serve to compromise the effectiveness of BREEDPLAN in the marketplace:
• Transactional approach to breed association and other customer engagement
• Deteriorating quality of ABRI software and customer service
• Deteriorating quality of support from SBTS and TBTS
• Misaligned and lagging innovation in product development and R&D
• Waning promotion of BREEDPLAN
• Perceptions as to the technical veracity of BREEDPLAN
• Clearer perspective on a BREEDPLAN multibreed evaluation
• Cost of BREEDPLAN
Nine recommendation actions were also developed which included:
• An immediate review of AGBU and ABRI
• BREEDPLAN Innovation Steering Group
• BREEDPLAN Research Priorities Plan
• Set funding allocations and co-investment
• Multilateral research contracts
• BREEDPLAN Marketing Taskforce
• Revitalised BREEDPLAN marketing campaign
• Agreement on the pathway to a multibreed evaluation
• Multibreed evaluation implementation planning and feasibility
Benefits to industry
The identification of change that can be made to the business model that currently deliver BREEDPLAN to render it a more competitive product.
Minimise the threatening of fragmentation of the Australian beef quantitative genetics database.
Work with the other commercialisers and the BREEDPLAN owners to implement the recommendations in the report.
Further work is required to action the recommendations that have come from this final report.
Contact Project Manager: Peta Bradley