Report Detail Page

Aggressive Promotion of Australian Beef in Japan and Korea

This report is an evaluation of the investment in promotional activities in Japan and Korea made by Meat and Livestock Australia (MLA) through Program 2.6 — Aggressive promotion in export markets —beef and its precursors.

  • It is an ex-post review of the qualitative and quantitative benefits arising from outcomes of industry investment to grow demand for Australian beef in North Asian markets.
  • The timeframe covered by the evaluation are the years 2000–01 to 2008–09.


Title Size Date published
508.2KB 15/11/2011


Contract No. Title Start date End date Funding type
Japan & Korea Beef Marketing Evaluation
09/04/2009 30/06/2009

This page was last updated on 05/07/2018

Join myMLA today

One username and password for key integrity and information Systems (LPA/NVD, NLIS, MSA & LDL).

A personalised online dashboard that provides news, weather, events and R&D tools relevant to you.

Customised market information and analysis.

Learn more about myMLA

myMLA Sign Up

Already registered for myMLA?

Sign in here