Report Detail Page
Aggressive Promotion of Australian Beef in Japan and Korea
This report is an evaluation of the investment in promotional activities in Japan and Korea made by Meat and Livestock Australia (MLA) through Program 2.6 — Aggressive promotion in export markets —beef and its precursors.
- It is an ex-post review of the qualitative and quantitative benefits arising from outcomes of industry investment to grow demand for Australian beef in North Asian markets.
- The timeframe covered by the evaluation are the years 2000–01 to 2008–09.
This page was last updated on 12/05/2017
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