​The purpose of this project is the development and implementation of a Stage 1 Collaborative Innovation Strategy between ALC and Meat and Livestock Australia.  Stage 1 will be integrated into the company's overall business strategy and will include measurable performance indicators which identify the contribution of innovation to the bottom line and achievement of key business objectives. Ultimately the innovation strategy will contribute to ALC's long-term profitability, competitiveness and sustainability. As a result of MLA's support for this program, the broader industry benefits of increased innovation adoption and supply chain capability will be achieved.