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Active Ageing - Ethnographic Research (Insights2Innovation)
The ageing population may represent new growth opportunities for the Australian Red meat industry. Building on MLA's initial active ageing insights (A.RMH.0020) this report presents a segmentation and personas for Australian seniors via In-home interviews for meal preparation, pantry stocking and accompanied shopping ethnographic evaluations.
This cohort of the population is often discarded as being outside 18-65 year old group but understanding the behaviours and lifestyles of the baby boomers group in particular are key sub themes within MLA Donor Company's insights2innovation plan for 2Morrow's Foods program.
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Active Ageing Ethnographic research (I2I Domestic)
This page was last updated on 23/08/2017
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