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Active Ageing - Ethnographic Research (Insights2Innovation)

​The ageing population may represent new growth opportunities for the Australian Red meat industry. Building on MLA's initial active ageing insights (A.RMH.0020) this report presents a segmentation and personas for Australian seniors via In-home interviews for meal preparation, pantry stocking and accompanied shopping ethnographic evaluations.

This cohort of the population is often discarded as being outside 18-65 year old group but understanding the behaviours and lifestyles of the baby boomers group in particular are key sub themes within MLA Donor Company's insights2innovation plan for 2Morrow's Foods program.


Title Size Date published
102.7MB 31/07/2017


Contract No. Title Start date End date Funding type
Active Ageing Ethnographic research (I2I Domestic)
06/05/2016 25/10/2016

This page was last updated on 23/08/2017

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