Report Detail Page

Domestic Snacking Ethnographic Research

Within the overall food market, it is in the area of snacking and on-the-go meals that there continues to be the greatest long term growth. Datamonitor reported that in 2011 overall 'main meal' was in steady long term decline at 0.5% per annum, where as snacking was in growth at 2% per annum.  So much so, that we now see some 'innovative consumers' who prefer to graze throughout the day, rather than structure their lives around 'proper meals'.  

To realise this opportunity, any new snack offerings will need to:

  • Deliver to changing expectations - what people now want from snacks
  • Target a particular consumer segment, as consumers become more diverse in their preferences
  • Understand how they can fulfil a role in consumers lives, by focusing on a particular occasion within their overall repertoire
  • Ensure they are readily available, via relevant channels and in the most desired form to be appealing


Title Size Date published
3.3MB 22/08/2016

This page was last updated on 24/07/2017

Join myMLA today

One username and password for key integrity and information Systems (LPA/NVD, NLIS, MSA & LDL).

A personalised online dashboard that provides news, weather, events and R&D tools relevant to you.

Customised market information and analysis.

Learn more about myMLA

myMLA Sign Up

Already registered for myMLA?

Sign in here