​Patties Foods are a leading pie manufacturer in Australia using a high volume of red meat. This project is a case study on how Patties Foods explored new growth opportunities within Snacking and On-the-go trends. It sought to identify, from a PF's perspective, where attractive opportunities that the organisation is well credentialed to realise exist.  This followed initial MLA's insights2innovation snacking trends and ethnographic studies (A.RMH.0021, V.RMH.0049) and piloting of MLA's High Value Food Frontiers industry engagement design (V.RMH.0052) and the application of design led thinking to pursue and customise value propositions for Patties to pursue red meat based snacking occasions.