There is a need to increase the innovative capacity of both individuals and companies within the red meat sector. This project specifically relates to the employment of a meat-processing cadet at Hardwick’s Kyneton for a three-month period to undertake a number of innovation initiatives relating directly to Hardwick’s Collaborative Innovation Strategies program. Meat & Livestock Australia (MLA) is dedicated to ensuring that the Australian red meat industry remains competitive, sustainable and profitable in both national and international marketplaces. In order to achieve this goal it is essential that the professional capability of the industry be continually improved and expanded. MLA seeks to increase the professionalism and innovative capacity of both individuals and companies within the red meat sector. Increasing innovation within a company will impact directly on the overall performance, profitability and competitiveness of the business, while an industry wide culture of innovation and increased professionalism will ensure that Australia can process an increased volume of red meat, while maintaining our reputation as a supplier of a high quality product which underpins the industry's global success. Hardwick are a recent CISP partner and within their innovation strategy have determined a number of focus areas, with the assessment of marketing options for chilled offal both internationally and domestically, under different packaging platforms and the assessment and possible expansion of value adding capability and capacity being identified as priority areas.