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SmartShape shaping of both cold and hot boned primals so as to create innovative red meat products


As part of the MLA/MWNZ joint eating quality program, several R&D prototypes were trialled so as to stretch primals in order to improve eating quality (see the SmartStretch R&D reporting).

Despite extensive testing in numerous production environments, MLA was unable to consistently improve eating quality in all cases, with eating quality improvements restricted to only some primal types.

During production trials of the SmartStretch machine a commercial opportunity was identified in the shaping of primals, regardless of any improvement in eating quality. This ocurred because stretched meat held tightly for more than 12 hours in a package will retain its share even when removed  from a bag.

This has the following advantages:

  • Portion control
  • More attractive plate presentation
  • Ability to provide standarised sizes for the food service industry


Extensive industry consultation and product trials were funded, as well as a comprehensive cost/benefit analysis process. The technology is branded as SmartShape, and the current shaping machine is licensed to a manufacturer in New Zealand.

Several units have been sold to processors in Australia and overseas.

However, it is unlikely that there will be much further commercial adoption of this technology until the following is addressed:

  • Machine throughput is increased to 4-6 primals per minute.
  • Labour requirements are reduced via further automation such as automated feed in and feed out and auto bagging (currently being trialled via a prototype).
  • Lower machine cost via a revised machine design and some value engineering.

Further development of the technology

Current machine throughput is around 2-3 primals per minute, and various projects have explored increasing this speed via either add-ons (such as automated bag feeders) or an improved machine design. Under project P.PSH.0602, a horizontal design was put forward utilizing the flow through principal to speed up production rates and two methods of feeding this horizontal version were developed. One feed system used a "spoon" type feeder to place the meat portions into the compression rubber, the other used a continuous belt feeder to transport the portions into the compression rubber. A horizontal system was built and fitted with each of the above feed systems, but provided limited throughput and packaging benefits.  No further work was carried out on this design.

Several other shaping machine designs have been considered, but none of these have progressed to a prototype stage.


Title Size Date published
1.3MB 01/06/2011
1.5MB 01/08/2012
292.4KB 01/05/2013
170.2KB 01/06/2010
440.1KB 01/05/2012
2.0MB 01/10/2008
415.9KB 24/08/2016
1.2MB 01/01/2010
2.7MB 01/08/2012
223.1KB 01/01/2006
1.0MB 03/11/2016

This page was last updated on 24/07/2017

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