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Milne Agri-group red meat ready to eat capability development

The project supported the development of between 5-8 Ready to Cook (RTC) and Ready to Eat (RTE) products in beef and lamb and specifically undertake the following activities:

Understand the market and identify key usages and occasions for red meat RTC and RTE products;
Develop and enhance procurement capabilities and understanding of the red meat supply chain and carcass utilisation/returns for value adding;
Direct New Product Development resource towards red meat products;
Undertake consumer research to determine optimal packaging and messaging to execute these initiatives; and
Undertake extensive R&D to ensure product quality and safety was demonstrated to the targeted market channels with key enabling technology platforms described when applied to red meat