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Milne Agri-group red meat ready to eat capability development

The project supported the development of between 5-8 Ready to Cook (RTC) and Ready to Eat (RTE) products in beef and lamb and specifically undertake the following activities:

  • Understand the market and identify key usages and occasions for red meat RTC and RTE products;
  • Develop and enhance procurement capabilities and understanding of the red meat supply chain and carcass  utilisation/returns for value adding;
  • Direct New Product Development resource towards red meat products;
  • Undertake consumer research to determine optimal packaging and messaging to execute these initiatives; and
  • Undertake extensive R&D to ensure product quality and safety was demonstrated to the targeted market channels with key enabling technology platforms described when applied to red meat

Downloads

Title Size Date published
1.5MB 09/11/2017

Contracts

Contract No. Title Start date End date Funding type
P.PSH.0760
Milne Agri group red meat ready to eat capability development
01/11/2015 28/06/2016
MDC PSH

This page was last updated on 09/11/2017

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