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Production Modelling - Supply Chain and Capability

The Western Australian sheep meat industry currently faces significant opportunities and threats, including a significant decline in the sheep population over the last decade and at the same time great opportunities to gain and grow market share in fast-growing overseas markets, with increased demand for meat protein, including lamb.

The Sheep Flagship Project identified opportunities and capacity for growth in the WA sheep industry, specifically for export markets, as a sustainable global competitor. The production capacity along the entire supply chain was asessed in order to measure industry capacity for growth. This information allowed for the development of strategic supply chain options and the evaluation of the cost, reliability and feasibility of these options.

Options were developed in conjuction with the Producers of WA through industry assessments done by Gattorna Alignment. Insights were needed into the willingness and capability of producers to increase flock size, and to make long-term commitments to these levels. Segmenting suppliers provided a base to predict the ability of the supply base to change and the different sourcing strategies that might be used to maximise supply in the long term. The information from this supply chain modelling in conjunction with the Gattorna Alignment assessments were used to select the options most suitable to support sustainable growth for each sector within the industry.

The options selected for further development and assessment into scenarios:

• Increasing existing production capacity.

• Diversifying markets for live export specifications.

• Changing turn off times for increased value.

• Increasing reproduction rates.

These scenarios were modelled and tested against the current supply chain performance, both in terms of throughput and financial benefit to the industry.

The application of the scenarios could deliver a significant increase in the number of sheep in WA and in excess of 1.1 Million additional animals for turnoff.

Refer to Table 1 below showing the increased number of animals for turnoff per scenario.


Contract No. Title Start date End date Funding type
Production modelling – supply chain and capability
15/01/2015 03/11/2015

This page was last updated on 10/11/2017