Current tenders

MLA is seeking applications from individuals, organisations or project teams with the expertise required to undertake one or more of the following projects:

National Adoption Program, Implementation and Evaluation

Background and Purpose:

MLA is committed to improving the profitability and productivity of the red meat industry through providing effective producer engagement programs. MLA does this by developing the capability of red meat producers and supporting practice change to enable producers to make sound business decisions, manage challenges and capture opportunities to improve whole business performance.

MLA is seeking applications from an experienced team to develop, pilot and evaluate a new national adoption program. The program will challenge producers to measure, monitor and manage key business performance indicators, making data informed business decisions and have improved whole farm business performance and resilience.

Terms of reference

Applications close: Tuesday COB 22 December

For further information, please contact:

Renelle Jeffrey
Sheep Research Adoption Manager
M: 0421 915 820

Design Improvements To Livestock Data Link


Livestock Data Link (LDL) is an initiative that aims to enhance the exchange and utilisation of carcase performance information by businesses within the red meat industry.  LDL is a web-based application that links slaughter data from the National Livestock Identification System (NLIS) and Meat Standards Australia (MSA) databases with analytical tools, benchmarking reports and Solutions to Feedback.

LDL enables supply chain participants to analyse carcase performance in terms of compliance to market specifications, with performance outcomes linked to a library of solutions on how to address non-compliant issues on farm.

The aim of the project is to review the current LDL web application, and to recommend improvements to LDL’s design and overall user experience, ensuring that available functionality and information can be used by key stakeholders in the simplest and most effective way possible to support them with their livestock management decisions.

MLA seeks proposals from suitably qualified consultants who have experience in delivering user centric workshops, user experience and interface design.

Further information, including the proposal requirements, is outlined in the terms of reference.

Proposals should be received by COB on Friday, 27th November 2015

For further information, please contact:

Verity Gilbertson
Value Chain Relationship Manager
Phone: 02 9463 9165

Development of producer focussed supply chain measurement strategy & value proposition

Project definition

This project will provide a high level, strategic review of supply chain value driven by the industry benefits (especially producer focussed) that could be delivered by objective and/or subjective measurement enabled changes to supply chain or business models throughout all sectors of the red meat supply chain (producer to retailer). 

Project objectives

  • Identification of the measurement related outcomes that will deliver most benefit to the red meat industry supply chain and its key sectors (specifically producers) e.g. genetic gain on farm, compliance to market specification, production benchmarking, value based marketing, etc. This includes qualitative benefits such as objective animal or carcase measurements building trust between trading partners within the supply chain.
  • Recommendation of related supply chain and business models that can deliver the above outcomes e.g. value based marketing, enhanced price discovery, novel pricing arrangements, feedback and benchmarking mechanisms, optimum collection and dissemination points in the supply chain for measurement data.
  • Differences that may exist in utilisation and value of measurement between the different red meat species.
  • Identification of objective measurement (OM) technology strategies that support the above, including R&D and other MLA investment options.
  • A review of qualitative and other factors that relate to the risk mitigation and adoption of the above OM technologies and related business models.  These may include eating quality trade-offs, changes to measurement related tools and enablers (MSA, NLIS, market reporting, facilitation roles for MLA, etc.).
  • Barriers to potential adoption of OM information and measurement including aspects of producer engagement with feedback systems.
  • Sensitivity analysis that demonstrates the impact of the level of accuracy of OM and its impacts on returns and risks at each sector.
  • Comparisons with other industries/countries (e.g. Irish cattle group, dairy industry, wool industry OM) with lessons learnt and their application to the red meat industry.

Selection criteria

Demonstrated understanding, skills and knowledge of the issues and outcomes to be addressed (including relevant previous experience of the proposed team members in conducting projects of this nature). This should focus on the ability to deliver the high level red meat industry strategies, business models and economic modelling aspects of this project, rather than skills on specific technology or supply chain areas. To this end, MLA encourages collaboration between complementary providers so as address the deliverables of this project.

Key Milestones & Dates



Proposals received

2 Oct 2015

Service provider notified, work plan negotiated and contracted

23 Oct 2015

Milestone 1 progress report

30 November 2015

Milestone 2 progress report

31 December 2015

Draft final report & model(s)

29 January 2016

Final report. Model(s) and workshop completed.

26 February 2016

All proposals are to be sent electronically to Kelly Hawley , and received by COB 2nd October 2015.

Terms of Reference  

Development of producer focussed supply chain measurement strategy & value proposition

Further information

If further background is required on these terms of reference contact:

George Waldthausen
Program Manager – Commercialisation & Evaluation:
Telephone: 02 9463 9306
Mobile: 041 1241903