Further development of the Beef Value Optimisation project

Summary

Background
The Beef Industry Change Program is a collaborative partnership between the WA Beef Council (WABC), Department of Agriculture and Food Western Australia (DAFWA) and Meat and Livestock Australia (MLA). The change program aims to work collaboratively across the supply network to develop the capability, capacity and confidence (3 C's) of the WA Beef Industry to consistently supply a quality beef product to respond to growing export demand.  This will enable the industry to generate and sustain more value across the industry over the long term.
The overall activities of the Change Program to support the supply chain initiatives include:
Identify the capacity, capability and limitations of the WA industry to consistently supply the quality and quantity of product  required by the market opportunity.
Develop innovative solutions to overcome barriers to change and improved business models in WA.
Build relationships, communication and transparency between all sectors of the supply chain to build confidence in the industry to achieve change.
Develop pilot demonstrations and trials that engage willing participants to develop capability, capture learning's and improve efficiencies.
Develop market intelligence and consumer insight capability to improve decision making.
The change program works with existing and emerging supply chain participants to gather information, share key data and explore innovative business models that build confidence and improved business relationships.   The change program aims to work collaboratively across the supply network to develop the capability, capacity and confidence (3 C's) of the WA Beef Industry to consistently supply a quality beef product to respond to growing export demand. This will enable the industry to generate and sustain more value across the industry over the long term.  The Change Program's is working with existing and emerging supply chain participants to gather information, share key data and explore innovative business models that build confidence and improved business relationships.
Activities
Therewere two initial projects completed in relation to the supply chain work being undertaken in the Western Australian beef industry (A.SCT.0064 & A.SCT.0065).  
The first (A.SCT.0064) was a feasibility study to determine the willingness of key participants in the Western Australian beef industry supply chain to contribute date to the Beef Value Optimisation Program (BVOP) modelling process.  The majority of the key participants in the supply chain indicated a willingness to be involved in the modelling process and as such, the major recommendation from this feasibility study was to proceed with a supply chain modelling exercise.
The second (A.SCT.0065) involved the development of process methodologies for the collection of data and the resultant modelling to address Market Opportunities identified by the WA Beef Council.  The outcome of this project was the successful endorsement of the BVOP’s data collection and modelling processes by the WA Beef Council.  In addition, the first project to be investigated using the BVOP framework (an EU market accreditation project) was successfully completed.
Project A.SCT.0067 led to the interrogation of a further two market opportunities using the BVOP approach.  The value that these projects generated was quantified through this process, thus providing a very clear idea of the initiatives that will have the greatest impacts on the WA beef industry.
The outcomes of the project were :Development of 2 market opportunities through the BVOP frameworkFinalisation of a broader project plant to guide the development of BVOP
The other projects listed funded supportting activities for the BVOP program.