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Producer adoption

Overview

MLA’s investment in producer adoption aims to increase the uptake of on-farm research and development (R&D) by producers.

The primary focus is ensuring producers follow best practice management across all areas of on-farm management. The program also aims to increase the capacity and capability of service providers such as advisors and training deliverers to ensure the delivery of high-quality adoption programs. 

There is a significant opportunity to invest further in initiatives to lift the overall rate of adoption of R&D outcomes, through events such as workshops, online tools and learning programs that facilitate on-farm practice change.

Core activities

Current investment areas include: Profitable Grazing Systems, Producer Demonstration Sites, EDGEnetwork, Livestock Advisor Updates, BeefUp Forums and MeatUp forums.

Other producer adoption R&D includes:

  • informing producers and delivery partners of the latest, practical R&D messages and integrated learning opportunities through campaigns and large-scale forums
  • engaging producers with training and education opportunities to influence uptake of improved practices and further skill development
  • developing online tools and resources to support producer decision making and business management
  • partnering with producers and producer groups to demonstrate, develop and adopt research and development outcomes by validating the benefits in a commercial setting
  • creating value chain adoption programs that link market requirements to on-farm resources and producer capability.

Benefits to industry

  • The adoption program provides support across differing production systems and localities to ensure the latest R&D and best practice information is delivered to the correct producers and advisors in a timely and efficient manner. The regular review of the information and resources available for adoption ensures the best possible impact of R&D for Australia’s red meat industry.
  • R&D investments into producer adoption increases engagement with producers and advisors to help support on-farm practice change. This helps to build the capability of producers and their advisors to improve business productivity and profitability.

The adoption program has been created in a tiered structure that allows for a producer to go on a journey through different categories of events, from awareness events (1 day conference) to workshops (2-3 day programs) through to supported practice change that allow for transformational change on farm (demonstration site supported learning groups).