MLA at a glance

Our purpose 

To foster the long-term prosperity of the Australian red meat and livestock industry. 

Our vision 

To be the recognised leader in delivering world-class research, development and marketing outcomes that benefit the Australian red meat and livestock industry. 

Our mission 

To collaborate with stakeholders to invest in research, development and marketing initiatives that contribute to producer profitability, sustainability and global competitiveness. 

Our values 

  • customer centricity 
  • accountability through transparency 
  • outcomes that make a difference.

Our strategic plan

MLA’s Strategic Plan 2016-2020 sets out the investment priorities and clear targets for MLA to achieve by 2020. It comprises six key pillars:

  1. Consumer and community support
  2. Market growth and diversification
  3. Supply chain efficiency and integrity
  4. Productivity and profitability
  5. Leadership and collaborative culture
  6. Stakeholder engagement

The plan was informed by the Meat Industry Strategic Plan and the Australian Government’s high-level research and development priorities.

Our Board

The MLA Board’s nine directors combine a broad range of skills, experience and expertise to set strategic priorities for the company and approve and monitor progress against MLA’s Strategic Plan 2016–2020.

What we do

MLA’s purpose is to foster the long-term prosperity of the Australian red meat and livestock industry by investing in research and marketing activities. 

Through our subsidiary companies, we also accelerate innovation across the value chain and deliver the industry’s integrity and on-farm quality assurance programs.

Our subsidiary companies

MLA owns two subsidiary companies: 

MLA Donor Company accelerates innovation across the value chain so the Australian red meat and livestock industry can remain competitive on the world stage. It does this by attracting commercial investment from individual enterprises and others that share a mutual interest to co-invest in innovation that will benefit the industry.

Integrity Systems Company is responsible for delivering the red meat and livestock industry’s traceability and quality assurance systems: the Livestock Production Assurance (LPA) program, National Vendor Declarations (NVDs) and the National Livestock Identification System (NLIS).

How we deliver

MLA has a number of business units, each led by a General Manager.

How we are funded

MLA is primarily funded by transaction levies paid on livestock sales by producers and are used to support marketing, research and development activities. MLA also receives matching funding from the Australian Government, unmatched grants and co-investment from other industry stakeholders. 

Who we serve

MLA works in partnership with the red meat industry and the Australian Government to deliver marketing, research and development products and services to beef cattle, sheep and goat producers, with the core purpose of fostering the prosperity of the red meat industry.

Our staff 

At 30 June 2018 MLA employed 265 employees across eight countries. MLA’s workforce profile reflects a balanced gender profile and age distribution across the organisation. More than 52% of employees were from a rural background.

Our history 

MLA was established in 1998 as a public company limited by guarantee, following the merging of two industry statutory organisations – the Australian Meat & Livestock Corporation and the Meat Research Corporation. 

MLA is the declared industry marketing body and the industry research body under sections 60(1) and 60(2) of the Australian Meat and Live-stock Industry Act 1997.

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