More than 800 producers and industry representatives are participating in a packed program of events as part of Meat & Livestock Australia’s (MLA) Red Meat 2018 in Canberra, which has included the 2018 MLA Annual General Meeting (AGM).
The story of how Australia produces the world’s most sought-after lamb, from the farm right through to the consumer, has been brought to life using innovative 360 degree virtual reality technology.
Australian Beef will be an official partner of the 2020 Australian Olympic Team, giving Australian red meat an unprecedented platform on the national stage under a new sponsorship deal delivered by Meat & Livestock Australia (MLA).
myMLA offers personalised content, including relevant news, weather, events and R&D resources, a single password for key industry systems and customised market information and analysis.
Meat & Livestock Australia Ltd (MLA) strives to be the recognised leader in delivering world-class research, development and marketing outcomes that benefit Australian cattle, sheep and goat producers.
Working in collaboration with the Australian Government and wider red meat industry, MLA's mission is to deliver value to levy payers by investing in initiatives that contribute to producer profitability, sustainability and global competitiveness.
The new regional consultation model gives producers direct input into MLA’s R&D priorities.
Click on the icons below to find out more about how MLA invests in research & development and marketing on behalf of producers. Funding comes from transaction levies paid on livestock sales, the Australian government and voluntary contributions from industry partners.
MLA is investing $66.9m on behalf of grassfed cattle producers in 2018-19.
MLA is investing $14.7m on behalf of grainfed cattle producers in 2018-19.
MLA is investing $47.3m on behalf of sheepmeat and lamb producers in 2018-19.
MLA is investing $1.2m on behalf of goat producers in 2018-19.
MLA invested $39.8m on behalf of supply chain levy payers in 2018-19.
The new Spring Lamb marketing campaign ‘Too Easy’ has been developed to inspire people aged 18-44 years to eat lamb more often, by challenging the perception that lamb is hard to cook and not suitable for an everyday option.
On a visit to James Corcoran’s (pictured) property during Red Meat 2018, attendees saw firsthand how he utilises tools like auto drafting and drenching, eID and objective measurement.
Read More
Annabelle Coppin (left) was more than happy to show celebrity chef Curtis Stone and his pastry chef Yesenia Cruz around her 250,000ha Yarrie Station in WA's Pilbara recently. Here’s why.
Read More
Roast beef has taken a share of the barbecue chicken market, leading the way for future supermarket red meat innovations. Read more about them here.
Read More
The latest innovation in automated sheep processing has been installed at two Australian processing plants to further improve carcase value, increase processing efficiencies and deliver operator safety.
Read MoreReceive MLAs eNewsletters and stay up to date with the latest industry news and innovations.
