Australian consumers will be left without a doubt that Australian beef is the greatest with the launch of MLA’s new domestic beef campaign.
Livestock producers who complete a farm biosecurity plan, and regularly review their biosecurity practices, know they’re doing their best to protect their business.
Australian red meat producers interested in learning more about the future of their industry and new opportunities to improve their profitability are invited to attend MLA’s Red Meat 2017 event in Alice Springs on 21-22 November.
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Meat & Livestock Australia Ltd (MLA) strives to be the recognised leader in delivering world-class research, development and marketing outcomes that benefit Australian cattle, sheep and goat producers.
Working in collaboration with the Australian Government and wider red meat industry, MLA's mission is to deliver value to levy payers by investing in initiatives that contribute to producer profitability, sustainability and global competitiveness.
The new regional consultation model gives producers direct input into MLA’s R&D priorities.
Click on the icons below to find out more about how MLA invests in research & development and marketing on behalf of producers. Funding comes from transaction levies paid on livestock sales, the Australian government and voluntary contributions from industry partners.
MLA is investing $67.6m on behalf of grassfed cattle producers in 2016-17.
MLA is investing $12.7m on behalf of grainfed cattle producers in 2016-17.
MLA is investing $45.6m on behalf of sheepmeat and lamb producers in 2016-17.
MLA is investing $1.3m on behalf of goat producers in 2016-17.
MLA is investing $43.8m on behalf of supply chain levy payers in 2016-17.
Australian Beef is the greatest meat on earth is the message from MLA’s new Beef campaign which inspires consumers to reconnect with beef by incorporating messages spanning versatility, nutrition, provenance, welfare, sustainability and eating quality.
Producers dealing with a dry winter can use these tools to forecast sheep and cattle weight gain and assess the value of supplementary feeding.
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Higher cattle production but substantial decrease in their market prices is resulting in downward pressure on the Australian cattle market which is expected to continue throughout 2017.
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Australian consumers will be left without a doubt that Australian beef is the greatest meat with the launch of MLA’s new domestic beef marketing campaign.
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Cattle producers Marcus and Louise Richardson recently invested $170,000 in a set of steel cattle yards (pictured). They share their five tactical reasons for this investment and what they learnt along the way.
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