MLA has launched its latest Lamb marketing campaign – positioning Lamb as the meat more people can eat regardless of their religious beliefs, background or dietary requirements.
MLA has compiled this suite of resources, tips and tools to support your on-farm decision making during spring.
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Meat & Livestock Australia Ltd (MLA) strives to be the recognised leader in delivering world-class research, development and marketing outcomes that benefit Australian cattle, sheep and goat producers.
Working in collaboration with the Australian Government and wider red meat industry, MLA's mission is to deliver value to levy payers by investing in initiatives that contribute to producer profitability, sustainability and global competitiveness.
The new regional consultation model gives producers direct input into MLA’s R&D priorities.
Click on the icons below to find out more about how MLA invests in research & development and marketing on behalf of producers. Funding comes from transaction levies paid on livestock sales, the Australian government and voluntary contributions from industry partners.
MLA is investing $60.7m on behalf of grassfed cattle producers in 2017-18.
MLA is investing $11.0m on behalf of grainfed cattle producers in 2017-18.
MLA is investing $37.0m on behalf of sheepmeat and lamb producers in 2017-18.
MLA is investing $0.8m on behalf of goat producers in 2017-18.
MLA invested $46.3m on behalf of supply chain levy payers in 2017-18.
MLA has launched its latest Lamb marketing campaign – positioning Lamb as the meat more people can eat regardless of their religious beliefs, background or dietary requirements.
Sheep consultant and MLA Bred Well Fed Well program deliverer, Dr Jason Trompf, is urging sheepmeat producers to move away from scanning for pregnancy status and to start detecting for multiples instead.
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Find out how Ross and Colin Coyle (pictured) narrowed down the two factors they think are key contributors to the eating quality of beef – temperament and handling.
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Find out the winners at the 2017 Meat Standards Australia (MSA) Excellence in Eating Quality Awards for Victoria, presented at Lardner Park last night.
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Read about Victorian lot feeder David Gillett's key to producing the best eating quality beef in his family’s 7000-head Jalna feedlot at Anakie, near Geelong.
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