New Good Meat online platform shares red meat’s story
MLA has launched a new online platform that provides consumers with an open and trusted source of information about the production of beef, sheep and goat meat in Australia.
Register now for Red Meat 2018
Australian red meat producers and stakeholders are invited to attend Red Meat 2018 in Canberra – with registrations now open and a strong program of activities unveiled.
LPP to commence $35 million in new research projects
Expanding feedbase options and increasing feed efficiency in livestock is the focus of 11 new research projects worth a total of $35 million over five years, announced today under the Livestock Productivity Partnership (LPP).
Investing in red meat's future
Meat & Livestock Australia Ltd (MLA) strives to be the recognised leader in delivering world-class research, development and marketing outcomes that benefit Australian cattle, sheep and goat producers.
Working in collaboration with the Australian Government and wider red meat industry, MLA's mission is to deliver value to levy payers by investing in initiatives that contribute to producer profitability, sustainability and global competitiveness.
The new regional consultation model gives producers direct input into MLA’s R&D priorities.
Meat & Livestock Australia Ltd (MLA) is a producer-owned, not-for-profit organisation that delivers research, development and marketing services to Australia's red meat industry.
MLA Donor Company Ltd facilitates non-levy investments in R&D innovations across the supply chain.READ MORE
About your levy
Click on the icons below to find out more about how MLA invests in research & development and marketing on behalf of producers. Funding comes from transaction levies paid on livestock sales, the Australian government and voluntary contributions from industry partners.
MLA is investing $60.7m on behalf of grassfed cattle producers in 2017-18.
MLA is investing $11.0m on behalf of grainfed cattle producers in 2017-18.
MLA is investing $37.0m on behalf of sheepmeat and lamb producers in 2017-18.
MLA is investing $0.8m on behalf of goat producers in 2017-18.
MLA invested $46.3m on behalf of supply chain levy payers in 2017-18.
Latest Marketing Campaign
Australian Beef will be promoted as a quick and easy meal option as part of Meat & Livestock Australia’s (MLA) latest domestic Beef marketing campaign. The campaign will offer consumers tips and recipes to make quick and easy mid-week meals using Beef.