New MLA Directors elected

New MLA Directors elected

More than 800 producers and industry representatives are participating in a packed program of events as part of Meat & Livestock Australia’s (MLA) Red Meat 2018 in Canberra, which has included the 2018 MLA Annual General Meeting (AGM).

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Virtual showcase of Australian lamb - from paddock to plate

Virtual showcase of Australian lamb - from paddock to plate

The story of how Australia produces the world’s most sought-after lamb, from the farm right through to the consumer, has been brought to life using innovative 360 degree virtual reality technology.

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Australian Beef to fuel 2020 Australian Olympic team

Australian Beef to fuel 2020 Australian Olympic team

Australian Beef will be an official partner of the 2020 Australian Olympic Team, giving Australian red meat an unprecedented platform on the national stage under a new sponsorship deal delivered by Meat & Livestock Australia (MLA).

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Investing in red meat's future

Meat & Livestock Australia Ltd (MLA) strives to be the recognised leader in delivering world-class research, development and marketing outcomes that benefit Australian cattle, sheep and goat producers.

Working in collaboration with the Australian Government and wider red meat industry, MLA's mission is to deliver value to levy payers by investing in initiatives that contribute to producer profitability, sustainability and global competitiveness.

The new regional consultation model gives producers direct input into MLA’s R&D priorities.

Meat & Livestock Australia Ltd (MLA) is a producer-owned, not-for-profit organisation that delivers research, development and marketing services to Australia's red meat industry.

Market Information

EYCI (¢/kg cwt)

EYCI (¢/kg cwt)
'16 '17 '18

NTLI (¢/kg cwt)

NTLI (¢/kg cwt)
'16 '17 '18

About your levy

Click on the icons below to find out more about how MLA invests in research & development and marketing on behalf of producers. Funding comes from transaction levies paid on livestock sales, the Australian government and voluntary contributions from industry partners.

Grassfed cattle

MLA is investing $66.9m on behalf of grassfed cattle producers in 2018-19.

Grainfed Cattle

MLA is investing $14.7m on behalf of grainfed cattle producers in 2018-19.

Sheep

MLA is investing $47.3m on behalf of sheepmeat and lamb producers in 2018-19.

Goats

MLA is investing $1.2m on behalf of goat producers in 2018-19.

Supply Chain

MLA invested $39.8m on behalf of supply chain levy payers in 2018-19.

Latest Marketing Campaign

The new Spring Lamb marketing campaign ‘Too Easy’ has been developed to inspire people aged 18-44 years to eat lamb more often, by challenging the perception that lamb is hard to cook and not suitable for an everyday option.

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News

Inside the farm gate
07 Dec 2018

Inside the farm gate

On a visit to James Corcoran’s (pictured) property during Red Meat 2018, attendees saw firsthand how he utilises tools like auto drafting and drenching, eID and objective measurement.

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