Meat & Livestock Australia’s (MLA) summer campaign for Australian Lamb has launched today, calling for Australia and New Zealand to come together over a lamb meal.
The story of how Australia produces the world’s most sought-after lamb, from the farm right through to the consumer, has been brought to life using innovative 360 degree virtual reality technology.
Australian Beef will be an official partner of the 2020 Australian Olympic Team, giving Australian red meat an unprecedented platform on the national stage under a new sponsorship deal delivered by Meat & Livestock Australia.
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Meat & Livestock Australia Ltd (MLA) strives to be the recognised leader in delivering world-class research, development and marketing outcomes that benefit Australian cattle, sheep and goat producers.
Working in collaboration with the Australian Government and wider red meat industry, MLA's mission is to deliver value to levy payers by investing in initiatives that contribute to producer profitability, sustainability and global competitiveness.
The new regional consultation model gives producers direct input into MLA’s R&D priorities.
Click on the icons below to find out more about how MLA invests in research & development and marketing on behalf of producers. Funding comes from transaction levies paid on livestock sales, the Australian government and voluntary contributions from industry partners.
MLA is investing $66.9m on behalf of grassfed cattle producers in 2018-19.
MLA is investing $14.7m on behalf of grainfed cattle producers in 2018-19.
MLA is investing $47.3m on behalf of sheepmeat and lamb producers in 2018-19.
MLA is investing $1.2m on behalf of goat producers in 2018-19.
MLA invested $39.8m on behalf of supply chain levy payers in 2018-19.
The new Spring Lamb marketing campaign ‘Too Easy’ has been developed to inspire people aged 18-44 years to eat lamb more often, by challenging the perception that lamb is hard to cook and not suitable for an everyday option.
Meat & Livestock Australia’s (MLA) summer campaign for Australian Lamb has launched today, calling for Australia and New Zealand to come together over a lamb meal.
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Internationally renowned livestock researcher Professor Emeritus Phil Hynd has been appointed as the new Expert Panel Chair reviewing research, development and adoption project proposals seeking levy-payer funding from MLA.
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One of the sheep industry’s most popular extension and adoption programs, It’s Ewe Time!, will return in 2019 with a series of forums set for Victoria, New South Wales and South Australia.
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Friday Feedback has compiled a list of breakthroughs, innovations and events red meat producers can expect to head their way next year.
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