Summer beef campaign
MLA’s latest beef campaign reaffirms that beef is the best natural source of iron for busy women.
MLA launches new online services
These services are designed to help producers make more informed business decisions with greater ease.
Summer lamb campaign
MLA's latest lamb marketing campaign puts lamb at the forefront of celebrating modern Australia and who we are as a nation.
Global Markets Forum
Beef and sheepmeat producers will hear first-hand about the outlook for Australian red meat in key international markets at the upcoming 2017 Global Markets Forum.
Investing in red meat's future
Meat & Livestock Australia Ltd (MLA) strives to be the recognised leader in delivering world-class research, development and marketing outcomes that benefit Australian cattle, sheep and goat producers.
Working in collaboration with the Australian Government and wider red meat industry, MLA's mission is to deliver value to levy payers by investing in initiatives that contribute to producer profitability, sustainability and global competitiveness.
The new regional consultation model gives producers direct input into MLA’s R&D priorities.
Meat & Livestock Australia Ltd (MLA) is a producer-owned, not-for-profit organisation that delivers research, development and marketing services to Australia's red meat industry.
MLA Donor Company Ltd facilitates non-levy investments in R&D innovations across the supply chain.READ MORE
About your levy
Click on the icons below to find out more about how MLA invests in research & development and marketing on behalf of producers. Funding comes from transaction levies paid on livestock sales, the Australian government and voluntary contributions from industry partners.
MLA is investing $67.6m on behalf of grassfed cattle producers in 2016-17.
MLA is investing $12.7m on behalf of grainfed cattle producers in 2016-17.
MLA is investing $45.6m on behalf of sheepmeat and lamb producers in 2016-17.
MLA is investing $1.3m on behalf of goat producers in 2016-17.
MLA is investing $43.8m on behalf of supply chain levy payers in 2016-17.
Latest Marketing Campaign
The latest Beef campaign is built on the established 'You're Better on Beef' platform, with the core message being Beef meals are healthy, quick and easy to prepare.
New collaborative research partnership to boost livestock productivity and genetics
A new multi-million dollar collaborative research and development funding partnership between Meat & Livestock Australia (MLA) and NSW DPI will provide a significant boost to productivity and genetics gains in the livestock industry.Read More
‘We Love Our Lamb’ to partner with Mardi Gras in celebration of lamb and inclusiveness
Meat & Livestock Australia (MLA) has announced its ‘We Love Our Lamb’ marketing brand will partner with the Sydney Gay & Lesbian Mardi Gras Parade in 2017 – further promoting lamb as the dish that brings all Australians together and celebrates inclusivity.Read More