As a principal partner of the Australian beef industry’s flagship event Beef Australia 2018, MLA will be bringing a strong program to Rockhampton that focuses on fostering beef’s prosperity from the consumers’ fork right back to the farm.
Meat & Livestock Australia’s (MLA) has launched a fresh round of beef marketing activities under its domestic Beef marketing platform ‘Australian Beef the Greatest’ focusing on promoting the convenience and versatility of Australian beef – particularly as a mid-week meal option.
Darren Swain’s drone usage may have started as a hobby, but it didn’t take him long to realise the Phantom 4 Pro had practical applications.
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Meat & Livestock Australia Ltd (MLA) strives to be the recognised leader in delivering world-class research, development and marketing outcomes that benefit Australian cattle, sheep and goat producers.
Working in collaboration with the Australian Government and wider red meat industry, MLA's mission is to deliver value to levy payers by investing in initiatives that contribute to producer profitability, sustainability and global competitiveness.
The new regional consultation model gives producers direct input into MLA’s R&D priorities.
Click on the icons below to find out more about how MLA invests in research & development and marketing on behalf of producers. Funding comes from transaction levies paid on livestock sales, the Australian government and voluntary contributions from industry partners.
MLA is investing $60.7m on behalf of grassfed cattle producers in 2017-18.
MLA is investing $11.0m on behalf of grainfed cattle producers in 2017-18.
MLA is investing $37.0m on behalf of sheepmeat and lamb producers in 2017-18.
MLA is investing $0.8m on behalf of goat producers in 2017-18.
MLA invested $46.3m on behalf of supply chain levy payers in 2017-18.
Meat & Livestock Australia (MLA) has launched a fresh round of beef marketing activities under its domestic Beef marketing platform ‘Australian Beef the Greatest’ focusing on promoting the convenience and versatility of Australian beef – particularly as a mid-week meal option.
Australian beef’s superior eating quality, taste and versatility will be on show at a series of culinary events supported by MLA during Beef Australia 2018 in Rockhampton.
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Rodney and Paula Wright (pictured) used MLA's Breeding EDGE program to lift production in their beef enterprise. Here are their top tips to help you unlock the full potential of your breeding herd.
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SmartShepherd, a start-up which has developed reusable smart tags to transmit pedigree data, has taken out an international award recognising ‘breakthrough innovation’ in the livestock industry.
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A recent partnership between MLA and national café chain, The Coffee Club, has resulted in Australian beef taking centre stage in a reinvention of the Australian classic, the steak sandwich.
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