Australia exports red meat and livestock to more than 100 countries, representing over 60% of the industry's production, making it critical to protect and expand our access to overseas markets.
MLA has offices located in these export markets to promote and grow demand for Australian red meat in global markets, and to position Australian beef, veal, lamb and goatmeat as high quality products that offer enhanced customer enjoyment. MLA conducts customised marketing and market access activities as well as a range of programs and activities across the globe, tailored to each key export market and distribution channel. Australia's red meat brand True Aussie underpins MLA's international marketing activities globally.
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