MLA Korea is based in the capital city, Seoul and has a dedicated team of 6 staff delivering programs on behalf of the Australian red meat industry. The strategy of MLA Korea is to monitor market access conditions, assist the industry with business development and build the True Aussie brand through promoting Australia’s brand credentials.
Korea is Australia’s third largest beef export market taking approximately 150,000 tons in 2014. The Korea market is a mature beef market with well-established supply chain relationships as well as highly sophisticated retail and foodservice sectors.
The sheep meat market in Korea is also growing with 47% growth rate in 2014. The market is stable and the outlook remains generally positive.