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Global Markets Update
e-newsletter features the latest international red meat marketing news and insights.
MLA on the ground
MLA presents On the ground, a fortnightly podcast series providing the latest information and insights about Australia's domestic and international red meat markets.
Episode 26: Building a better beef brand
This week, we are joined by Sam and Steph Trethaway of Tas Ag Co, new players in the branded beef market, to discuss their regeneratively farmed Wagyu beef range and how they've positioned their sustainable brand as a solution to climate change.
We also catch up with MLA's Country Manager - Greater China, Joe Zhu, to discuss how the market is tracking in 2021.
This week, MLA's Manager - Global Trade Development, Tim Ryan, stops by to analyse the latest global export figures of key competitors, and to discuss what the major trade drivers to look for in 2021 are.
We also stop by in London to speak with Market Access Manager - Europe, Mary Johnson, to chat about our future opportunities with Europe and the Brits now that Brexit is in the rear view.
This week, hear from MLA's Regional Manager - South-East Asia, Ellen Young, on why exporters are increasingly showing interest in the region to capture business opportunities. Special guest Sam Lind from food forensics company Oritain also joins the podcast to discuss new technology being developed to help fight product fraud.
In this episode, Jason Strong, MLA’s Managing director, provides an overview of MLA priorities in 2021 as well as discusses the recent article Red meat, green facts - embracing the emissions challenge. Scott Walker, MLA’s Regional Manager Japan will provide the latest evaluation of lockdown impacts on our largest beef market.
In the first episode of 2021, we begin with MLA's General Manager – International Markets, Andrew Cox, who discusses his thoughts and insights into what he believes will be the key trade drivers this year. We also catch up with favourite to the show, MLA's Manager – Global Trade Development, Tim Ryan, who runs us through how the trade figures for 2020 finished up. Plus hear all the latest international news from Amy Drew.
In this final episode for 2020, Jason Strong, Managing Director of MLA and Andrew Cox, General Manager of MLA's International Markets, join Josh Anderson to reflect on what has been a remarkable year.
Episode 20: Global trade with Tim Ryan and Korea market updates
In this episode, we cross to MLA's Country Manager – Korea, Charlie Ko, to hear the latest on Australian beef imports and marketing activities in the region.
We also talk with Manager – Global Trade Development, Tim Ryan, for his observations on the current world trade situation.
Episode 19: Red meat opportunities in South Asia and the Middle East
Over the next few weeks, MLA will be hosting a number of Virtual Trade Seminars targeted at unlocking insights and opportunities across our red meat markets. So, this week we will be talking opportunities with the South Asia and the Middle East teams ahead of their trade events.
Featured in this episode: Nick Merea and Valeska.
The Australian red meat industry is prioritising new market access activities to take advantage of opportunities in the EU and UK thanks to Free Trade Agreements. On the podcast this week, hear from two highly influential European representatives about how they view these activities and the opportunities presented. MLA's Joe Zhu also stops by to give a run down on what's been happening on the ground in China.
Featured in this episode: Joe Zhu, Andreas Schneider and George Lyon.
Policy Advisor Cabinet of EU Agriculture Commissioner
Senior Consultant Hume Brophy
MLA has recently released a suite of new export statistics and insights from key global markets. In episode 17, MLA's General Manager – International Markets, Andrew Cox, discusses this new data and explores what else has been happening around the globe.
MLA's Domestic Market Customer Development Manager, Scott Cameron, also joins the podcast to give a rundown on the latest across Australian markets.
This week, the issue of product integrity has been subject to a large amount of attention by the red meat industry. We catch up with Lachie Hart, CEO of Stockyard Beef, to talk about international customer requirements and how a pilot program underway is assisting capture their proven ancestry. Also a Podcast favourite Scott Walker, MLA’s Regional Manager in Japan stops by to provide a rundown of the latest consumer campaign.
CEO, Stockyard Beef
This week, Tim Ryan provides a trade and access update, with the latest impacts of the discovery of African Swine Fever in Germany and implications on the global protein market. Rob Williams will provide an update from the US where the cases of Covid-19 are on the rise in some states and a major lamb plant closure causing concerns for domestic production.
In this Episode, MLA’s Regional Manager Scott Walker discusses the latest on the ground market evaluation of Korea. Autumn traditionally sees the launch of the Australian beef consumer campaign in Korea, we will hear how the plans this year have shifted due to the impacts of Covid.
We are also joined by Mary Johnson MLA’s Market Access manager in Europe provides the latest update from Europe with what Brexit has in store for the Australian red meat industry.
In this episode, Joe Zhu, MLA Country Manager in China provides the latest evaluation of the Covid-19 impacts and factors influencing the beef and sheepmeat trade. The Middle East beef trade is showing positive signs of recovery, MLA’s Regional Manager Nick Meara will provide the latest evaluation. Also, check-in with Amy Drew for the latest global red meat industry news.
In episode 12 Amy Drew provides a full update on the July export figures. Adam Cheetham joins us to look at last week’s forecasts from MLA cattle industry projections. We discuss the ever-changing retail and foodservice landscape in Australia with Scott Cameron, including the Covid-19 impacts and trends in the domestic red meat market. Indonesia is our global market in focus this week with the latest intelligence from Valeska and our team on the ground.
In episode 11 we cross to Japan, a consistently high performing destination for Australian beef. Hear the latest market trends and drivers from MLA’s Scott Walker on the ground in Tokyo. Andrew McDonald, chair of the UK & EU red meat market access taskforce, stops by to provide the latest developments on the Australia - United Kingdom Free Trade Agreement as the first round of negotiations conclude.
Chair, UK & EU red meat market access taskforce
In this episode, we take a detailed look at the US as production recovers to pre Covid-19 levels. We also have the latest intelligence from China and news from around the globe.
Featured in this episode: Joe Zhu, Rob Williams and Tim Ryan.
In episode 9, we catch up on the latest news from around the globe with insights from China, US, Korea, Japan and the UK.
Communicating sustainability on the global stage is the theme of this week’s podcast. James Carson, talks us through the North Australian Pastoral Company’s establishment of the Five Founders carbon neutral branded beef. We also hear from Australian expat Amy Bell, the co-founder of The Meat Club Singapore, an online meat sales company leveraging the strong sustainability story of Australian beef and lamb to grow her business.
Lastly, Majella Fernando provides a quick rundown on the CoMarketing support available for companies who undertake brand marketing activities.
Co-founder, The Meat Club, Singapore
The Meat Club
General Manager - Sales and Customer, NAPco
In episode 8, along with the latest news from around the globe, we evaluate the importance of a strong brand strategy as we enter a global economic recession. An expert panel consisting of brand guru Adam Ferrier, Andrew Cox and Scott Walker share some powerful insights and advice on how to strengthening branding of Australian red meat in international markets.
Consumer psychologist and founder
In episode 7, we evaluate the latest export statistics for May for beef and sheepmeat exports. We discuss the Australian domestic retail market and evaluate what impact the recession will have on purchasing habits.
To find out how Covid-19 has impacted on our trade with Saudi Arabia, we wiĺl cross to Meat & Livestock Australia's Middle East office for the latest evaluation.
Featured in this episode; Tim Ryan, Scott Cameron and Nick Meara.
In episode 6, we take a close look at cattle and sheep supply data in Australia as the pricing indicators and sheep industry projections are released. We talk about Europe's Farm to Fork sustainability strategy as well as hear the latest on Brexit. We also look at Vietnam, a country with growth potential for Australian red meat.
Featured in this episode: Mary Johnson, Michael Patching and Adam Cheetham.
In episode 5, Jason Strong MLA's Managing Director discusses how the Australian red meat industry is positioned to capture future opportunities.
Scott Tolmie, Market Intelligence Manager evaluates the global foodservice recovery. Singapore, despite challenges, is showing strong demand for Australian beef and lamb, we hear the latest from Regional Manager Ellen Young and we check in with Country Manager Charlie Ko in Korea.
In episode 4, hear the latest analysis of MLA’s trade statistics which show the total value of red meat exports for Q1 2020 were up 20% on 2019. Also, with the Australian red meat industry leading the charge on shelf life and food safety, hear about recent developments and programs in this crucial area.
Finally, hear the latest from the US – which has seen a sharp contraction in production as well as the launch of an investigation into cattle markets, and we check-in with Japan, the number one destination for Australian beef in April.
Featured in this episode: Andrew Cox, Ian Jenson, Rob Williams and Scott Walker.
In episode 3, hear a discussion on MLA’s latest COVID-19 economic research and the subsequent impact on Australia’s red meat exports. The team also discuss a massive month for beef exports to China, big wins on shelf life in the Middle East, and finally, a focus on Thailand, which was showing positive export volumes in 2020, however COVID-19 has resulted in a significant impact on the all-important tourism trade.
Featured in this episode: Joe Zhu, Ellen Young, Nick Meara and Tim Ryan.
In episode 2, we hear from MLAs National Customer Development Manager, Scott Cameron who sheds light on the drivers and marketing activities in the Australian Domestic market.
We discuss the latest situation in Indonesia with MLA’s Country Manager Valeska. Charlie Ko MLA’s Country Manager in Korea provides an update on the Covid-19 recovery and what impact this is having on the Australian red meat trade.
Lastly over to Europe where Market Access Manager Mary Johnson provides an update on FTA negotiations in the EU and Brexit.
Featured in this episode;
General Manager - Singapore, International Markets
Regional Manager - North America, International Markets
Country Manager - Greater China, International Markets
Regional Manager - Japan & Korea, International Markets
Country Manager - Indonesia, International Markets
Market Access Manager – Europe, International Markets
Country Manager - South Korea, International Markets
International Business Manager, International Markets
Episode 1 features an update from Andrew Cox, General Manager, International Markets plus detailed insights from MLA managers on the ground in Japan, China and the US who share the latest insights from each market and discuss the global implications of COVID-19 for the Australian red meat and livestock industry.