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MLA on the ground

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MLA presents On the ground, a fortnightly podcast series providing the latest information and insights about Australia's domestic and international red meat markets.  

Apple podcasts | Google podcasts

Latest episode

Episode 33 : Global Markets with Andrew Cox and Long Huynh on new real time data loggers

This week Josh is joined by GM of International Markets, Andrew Cox for a mid-year WIP around MLA markets.

Plus, some exciting news on a new real time data logger is now available to exporters with Long Huynh.

Past episodes

Episode 32: Global Trade Update with Tim Ryan & South East Asia Update with Valeska

This week get an update on China, now the largest beef importer in the world, from Global Trade Manager Tim Ryan.

Plus, we get the latest on South East Asia and fresh MLA News with Amy Drew.

Episode 31: U.K / Australia FTA details with Andrew McDonald & Japan Market Update with Scott Walker

Josh talks with Andrew McDonald, Chair of the UK Market Access Taskforce to hear the details of this historic free trade agreement.

Also this week, we are a month out from a major event in our largest beef market. We chat with Scott Walker, on the ground in Tokyo to catch the latest.

Episode 30: Update on Korean market

In the latest On the ground episode, we head over to Korea, a market that continues to perform for Australian beef. It’s also been a while since we’ve heard about the domestic market, so we chat to with MLA’s National Customer Development Manager, Scott Cameron, to get the latest.

Episode 29: Global drivers and strategy

In the latest On the ground episode, MLA’s General Manager - International Markets, Andrew Cox discusses the global drivers and strategy in place for Australian product to meet growing international red meat demand. Plus, Rob Williams, MLA’s Regional Manager - North America, provides an update on the US market.

Episode 28: The future of global market operating environments

In this week’s On the ground podcast, the team are live at Beef Australia, speaking with industry leaders about the current and future operating environment in global markets.

Episode 27: World-first Sheep Sustainability Framework launched

The first Australian Sheep Sustainability Framework has been released, so this week was a perfect time to catch up with Professor Bruce Allworth, Chair of the Framework Steering Group, on what it means for the sheep industry to address the world's growing interest in sustainable agricultural production, and the opportunities it presents.

We also stop by with our Regional Manager in Dubai, Sam Gill, for the latest on the Middle East & North Africa (MENA) market, and hear all things international red meat news with Amy Drew.

Episode 26: Building a better beef brand

This week, we are joined by Sam and Steph Trethaway of Tas Ag Co, new players in the branded beef market, to discuss their regeneratively farmed Wagyu beef range and how they've positioned their sustainable brand as a solution to climate change.

We also catch up with MLA's Country Manager - Greater China, Joe Zhu, to discuss how the market is tracking in 2021.

Episode 25: Global and EU Market Updates with Tim Ryan and Mary Johnson

This week, MLA's Manager - Global Trade Development, Tim Ryan, stops by to analyse the latest global export figures of key competitors, and to discuss what the major trade drivers to look for in 2021 are.

We also stop by in London to speak with Market Access Manager - Europe, Mary Johnson, to chat about our future opportunities with Europe and the Brits now that Brexit is in the rear view.

Episode 24: Southern Asia Market Update with Ellen Young & Oritain Food Forensics

This week, hear from MLA's Regional Manager - South-East Asia, Ellen Young, on why exporters are increasingly showing interest in the region to capture business opportunities. Special guest Sam Lind from food forensics company Oritain also joins the podcast to discuss new technology being developed to help fight product fraud.

Episode 23: Jason Strong, Scott Walker in Japan and MLA News

In this episode, Jason Strong, MLA’s Managing director, provides an overview of MLA priorities in 2021 as well as discusses the recent article Red meat, green facts - embracing the emissions challenge. Scott Walker, MLA’s Regional Manager Japan will provide the latest evaluation of lockdown impacts on our largest beef market.

Episode 22: Andrew Cox, Tim Ryan and MLA News

In the first episode of 2021, we begin with MLA's General Manager – International Markets, Andrew Cox, who discusses his thoughts and insights into what he believes will be the key trade drivers this year. We also catch up with favourite to the show, MLA's Manager – Global Trade Development, Tim Ryan, who runs us through how the trade figures for 2020 finished up. Plus hear all the latest international news from Amy Drew.

Episode 21: 2020 Reflections with Jason Strong and Andrew Cox

In this final episode for 2020, Jason Strong, Managing Director of MLA and Andrew Cox, General Manager of MLA's International Markets, join Josh Anderson to reflect on what has been a remarkable year.

Episode 20: Global trade with Tim Ryan and Korea market updates

Episode 20: Global trade with Tim Ryan and Korea market updates

In this episode, we cross to MLA's Country Manager – Korea, Charlie Ko, to hear the latest on Australian beef imports and marketing activities in the region.

We also talk with Manager – Global Trade Development, Tim Ryan, for his observations on the current world trade situation.

Episode 19: Red meat opportunities in South Asia and the Middle East

Episode 19: Red meat opportunities in South Asia and the Middle East

Over the next few weeks, MLA will be hosting a number of Virtual Trade Seminars targeted at unlocking insights and opportunities across our red meat markets. So, this week we will be talking opportunities with the South Asia and the Middle East teams ahead of their trade events.

Featured in this episode: Nick Merea and Valeska.

Episode 18: EU - Andreas Schneider & George Lyon, China Market Update and MLA News

The Australian red meat industry is prioritising new market access activities to take advantage of opportunities in the EU and UK thanks to Free Trade Agreements. On the podcast this week, hear from two highly influential European representatives about how they view these activities and the opportunities presented. MLA's Joe Zhu also stops by to give a run down on what's been happening on the ground in China.

Featured in this episode: Joe Zhu, Andreas Schneider and George Lyon.

Andreas Schneider1.jpg Andreas Schneider
Policy Advisor Cabinet of EU Agriculture Commissioner
George-Lyon1.jpg George Lyon
Senior Consultant Hume Brophy
Episode 17: Andrew Cox, Scott Cameron and MLA News

MLA has recently released a suite of new export statistics and insights from key global markets. In episode 17, MLA's General Manager – International Markets, Andrew Cox, discusses this new data and explores what else has been happening around the globe.

MLA's Domestic Market Customer Development Manager, Scott Cameron, also joins the podcast to give a rundown on the latest across Australian markets.

Related resources:

Episode 16: Lachie Hart CEO of Stockyard Beef, Japan Market Update and MLA News

This week, the issue of product integrity has been subject to a large amount of attention by the red meat industry. We catch up with Lachie Hart, CEO of Stockyard Beef, to talk about international customer requirements and how a pilot program underway is assisting capture their proven ancestry. Also a Podcast favourite Scott Walker, MLA’s Regional Manager in Japan stops by to provide a rundown of the latest consumer campaign.

Lachie-Hart.jpg Lachie Hart
CEO, Stockyard Beef
LinkedIn
Episode 15: African Swine Fevers continued impact on the global protein market and concerns for domestic production in the US

This week, Tim Ryan provides a trade and access update, with the latest impacts of the discovery of African Swine Fever in Germany and implications on the global protein market. Rob Williams will provide an update from the US where the cases of Covid-19 are on the rise in some states and a major lamb plant closure causing concerns for domestic production.

Episode 14: Korean market update and what Brexit has in store for the Australian red meat industry

In this Episode, MLA’s Regional Manager Scott Walker discusses the latest on the ground market evaluation of Korea. Autumn traditionally sees the launch of the Australian beef consumer campaign in Korea, we will hear how the plans this year have shifted due to the impacts of Covid.

We are also joined by Mary Johnson MLA’s Market Access manager in Europe provides the latest update from Europe with what Brexit has in store for the Australian red meat industry.

Episode 13: COVID impacts on the beef and sheepmeat trade in China and the Middle East beef trade recovery

In this episode, Joe Zhu, MLA Country Manager in China provides the latest evaluation of the Covid-19 impacts and factors influencing the beef and sheepmeat trade. The Middle East beef trade is showing positive signs of recovery, MLA’s Regional Manager Nick Meara will provide the latest evaluation. Also, check-in with Amy Drew for the latest global red meat industry news.

Episode 12: July export figures, cattle projections and Indonesia in focus

In episode 12 Amy Drew provides a full update on the July export figures. Adam Cheetham joins us to look at last week’s forecasts from MLA cattle industry projections. We discuss the ever-changing retail and foodservice landscape in Australia with Scott Cameron, including the Covid-19 impacts and trends in the domestic red meat market. Indonesia is our global market in focus this week with the latest intelligence from Valeska and our team on the ground.

Episode 11: The latest from on the ground in Japan and Australia-UK Free Trade Agreement

In episode 11 we cross to Japan, a consistently high performing destination for Australian beef. Hear the latest market trends and drivers from MLA’s Scott Walker on the ground in Tokyo. Andrew McDonald, chair of the UK & EU red meat market access taskforce, stops by to provide the latest developments on the Australia - United Kingdom Free Trade Agreement as the first round of negotiations conclude.

Andrew-McDonald.jpg Andrew McDonald
Chair, UK & EU red meat market access taskforce
Episode 10: The latest export statistics for June

In this episode, we take a detailed look at the US as production recovers to pre Covid-19 levels. We also have the latest intelligence from China and news from around the globe.

Featured in this episode: Joe Zhu, Rob Williams and Tim Ryan.

Episode 9: Communicating sustainability on the global stage

In episode 9, we catch up on the latest news from around the globe with insights from China, US, Korea, Japan and the UK.

Communicating sustainability on the global stage is the theme of this week’s podcast. James Carson, talks us through the North Australian Pastoral Company’s establishment of the Five Founders carbon neutral branded beef. We also hear from Australian expat Amy Bell, the co-founder of The Meat Club Singapore, an online meat sales company leveraging the strong sustainability story of Australian beef and lamb to grow her business. 

Lastly, Majella Fernando provides a quick rundown on the CoMarketing support available for companies who undertake brand marketing activities.

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Amy Bell
Co-founder, The Meat Club, Singapore
The Meat Club
James Carson-NAPco.jpg James Carson
General Manager - Sales and Customer, NAPco
LinkedIn
Five Founders
Episode 8: Our expert panel discuss the importance of a strong brand strategy as we enter a global economic recession

In episode 8, along with the latest news from around the globe, we evaluate the importance of a strong brand strategy as we enter a global economic recession. An expert panel consisting of brand guru Adam Ferrier, Andrew Cox and Scott Walker share some powerful insights and advice on how to strengthening branding of Australian red meat in international markets.

ADAM FERRIER.jpg Adam Ferrier
Consumer psychologist and founder
Thinkerbell agency
LinkedIn
Episode 7: Latest beef and sheepmeat export statistics, the Australian domestic retail market and the impact of Covid-19 on our trade with the Middle East

In episode 7, we evaluate the latest export statistics for May for beef and sheepmeat exports. We discuss the Australian domestic retail market and evaluate what impact the recession will have on purchasing habits.

To find out how Covid-19 has impacted on our trade with Saudi Arabia, we wiĺl cross to Meat & Livestock Australia's Middle East office for the latest evaluation.

Featured in this episode; Tim Ryan, Scott Cameron and Nick Meara.

Episode 6: Australian cattle and sheep supply, Vietnam's growth potential and Europe's sustainability strategy

In episode 6, we take a close look at cattle and sheep supply data in Australia as the pricing indicators and sheep industry projections are released. We talk about Europe's Farm to Fork sustainability strategy as well as hear the latest on Brexit. We also look at Vietnam, a country with growth potential for Australian red meat.

Featured in this episode: Mary Johnson, Michael Patching and Adam Cheetham.

Episode 5: MLA Managing Director Jason Strong, Singapore and Korea market updates

In episode 5, Jason Strong MLA's Managing Director discusses how the Australian red meat industry is positioned to capture future opportunities.

Scott Tolmie, Market Intelligence Manager evaluates the global foodservice recovery. Singapore, despite challenges, is showing strong demand for Australian beef and lamb, we hear  the latest from Regional Manager Ellen Young  and we check in with Country Manager Charlie Ko in Korea.

Episode 4: MLA’s trade statistics, Covid-19 impacts in the United States and Japan market update

In episode 4, hear the latest analysis of MLA’s trade statistics which show the total value of red meat exports for Q1 2020 were up 20% on 2019. Also, with the Australian red meat industry leading the charge on shelf life and food safety, hear about recent developments and programs in this crucial area.

Finally, hear the latest from the US – which has seen a sharp contraction in production as well as the launch of an investigation into cattle markets, and we check-in with Japan, the number one destination for Australian beef in April.

Featured in this episode: Andrew Cox, Ian Jenson, Rob Williams and Scott Walker.

Episode 3: COVID-19 economic research, China, Middle East and Thailand

In episode 3, hear a discussion on MLA’s latest COVID-19 economic research and the subsequent impact on Australia’s red meat exports. The team also discuss a massive month for beef exports to China, big wins on shelf life in the Middle East, and finally, a focus on Thailand, which was showing positive export volumes in 2020, however COVID-19 has resulted in a significant impact on the all-important tourism trade.

Featured in this episode: Joe Zhu, Ellen Young, Nick Meara and Tim Ryan.

Episode 2: Korea, UK, Indonesia and Australia update

In episode 2, we hear from MLAs National Customer Development Manager, Scott Cameron who sheds light on the drivers and marketing activities in the Australian Domestic market.

We discuss the latest situation in Indonesia with MLA’s Country Manager Valeska. Charlie Ko MLA’s Country Manager in Korea provides an update on the Covid-19 recovery and what impact this is having on the Australian red meat trade.

Lastly over to Europe where Market Access Manager Mary Johnson provides an update on FTA negotiations in the EU and Brexit.

Featured in this episode;

Andrew Cox.png Andrew Cox
General Manager - Singapore, International Markets
Email Andrew
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Rob Williams.png Rob Williams
Regional Manager - North America, International Markets
Email Rob 
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Joe Zhu.png Joe Zhu
Country Manager - Greater China, International Markets
Email Joe
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Scott Walker.png Scott Walker
Regional Manager - Japan & Korea, International Markets
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Valeska.png Valeska
Country Manager - Indonesia, International Markets
Email Valeska
Mary-Johnson-email.jpg Mary Johnson
Market Access Manager – Europe, International Markets
Email Mary
LinkedIn
Charlie Ko.png Charlie Ko
Country Manager - South Korea, International Markets
Email Charlie
LinkedIn
Josh Anderson .png Josh Anderson
International Business Manager, International Markets
Email Josh 
LinkedIn
Episode 1: USA, China, Japan market update

Episode 1 features an update from Andrew Cox, General Manager, International Markets plus detailed insights from MLA managers on the ground in Japan, China and the US who share the latest insights from each market and discuss the global implications of COVID-19 for the Australian red meat and livestock industry.