Back to Marketing beef & lamb

Subscribe to Global Markets Update

Global Markets Update
e-newsletter features the latest international red meat marketing news and insights.

SIGN UP

MLA on the ground

20MLA On the ground podcast_1200x350.png

As a response to COVID-19, Meat & Livestock Australia presents On the ground, a new weekly podcast series providing the latest information from key international markets.

Latest episode

Episode 4: MLA’s trade statistics, Covid-19 impacts in the United States and Japan market update

In episode four, hear the latest analysis of MLA’s trade statistics which show the total value of red meat exports for Q1 2020 were up 20% on 2019. Also, with the Australian red meat industry leading the charge on shelf life and food safety, hear about recent developments and programs in this crucial area.

Finally, hear the latest from the US – which has seen a sharp contraction in production as well as the launch of an investigation into cattle markets, and we check-in with Japan, the number one destination for Australian beef in April.

Past episodes

Episode 1

Episode 1: USA, China, Japan market update

Episode one features an update from Andrew Cox, General Manager, International Markets plus detailed insights from MLA managers on the ground in Japan, China and the US who share the latest insights from each market and discuss the global implications of COVID-19 for the Australian red meat and livestock industry.

Episode 2

Episode 2: Korea, UK, Indonesia and Australia update

In episode 2, we hear from MLAs National Customer Development Manager, Scott Cameron who sheds light on the drivers and marketing activities in the Australian Domestic market.

We discuss the latest situation in Indonesia with MLA’s Country Manager Valeska. Charlie Ko MLA’s Country Manager in Korea provides an update on the Covid-19 recovery and what impact this is having on the Australian red meat trade.

Lastly over to Europe where Market Access Manager Mary Johnson provides an update on FTA negotiations in the EU and Brexit.

Episode 3: COVID-19 economic research, China, Middle East and Thailand 

In episode three, hear a discussion on MLA’s latest COVID-19 economic research and the subsequent impact on Australia’s red meat exports. The team also discuss a massive month for beef exports to China, big wins on shelf life in the Middle East, and finally, a focus on Thailand, which was showing positive export volumes in 2020, however COVID-19 has resulted in a significant impact on the all-important tourism trade.