Strategic plan
MLA’s long-term investment priorities and outcomes are outlined in the Strategic Plan 2025, which uses the Australian red meat industry’s 10-year strategic plan, Red Meat 2030 as its foundation.
About MLA
MLA’s purpose is to foster the long-term prosperity of the Australian red meat and livestock industry.
MLA is a service provider to the red meat industry, not an industry representative body or lobby group.
MLA is the declared industry marketing body and the industry research body under sections 60(1) and 60(2) of the Australian Meat and Live-stock Industry Act 1997, and is a public company limited by guarantee.
Our vision
To be the recognised leader in delivering world-class research, development and marketing outcomes that benefit the Australian red meat and livestock industry.
Our mission
To collaborate with stakeholders to invest in research, development and marketing initiatives that contribute to producer profitability, sustainability and global competitiveness.
We do this by:
- delivering research and development that contributes to producer profitability, sustainability and global competitiveness
- growing demand for red meat in Australia and overseas.
Industry and funding
MLA receives funding from transaction levies paid on livestock sales, the Australian Government and voluntary contributions from industry partners.
The levies are collected by the Australian Government on the sale of each head of cattle, sheep and goat sold under the Primary Industries (Excise) Levies Act 1999. Learn how producer levies are collected and invested.
How we deliver
MLA works in partnership with the red meat industry and the Australian Government to deliver marketing, research and development products and services to beef, sheep and goat producers, with the core purpose of fostering the prosperity of the red meat industry.
MLA leadership team
MLA delivers marketing, research and development on behalf of beef, sheep and goat levy payers through five business units and two subsidiary companies.
Our subsidiary companies
MLA Donor Company
MLA Donor Company accelerates innovation across the value chain so the Australian red meat and livestock industry can remain competitive. It does this by attracting commercial investment from enterprises and others that share a mutual interest to co-invest in innovation that will benefit the industry.
Integrity Systems Company
Integrity Systems Company is responsible for delivering the red meat and livestock industry’s traceability and quality assurance systems: the Livestock Production Assurance (LPA) program, National Vendor Declaration (NVD) and the National Livestock Identification System (NLIS).
Become a member
Get involved and keep up-to-date on what your levies are delivering. MLA membership is free to levy paying producers of grass or grainfed cattle, sheep, lambs and/or goats.
