MLA delivers new-look website

06 July 2015

Livestock producers are being encouraged to explore Meat & Livestock Australia’s (MLA) new website which launched last week.

MLA Managing Director Richard Norton, said the redesign had been driven by feedback from levy payers who wanted an easier resource to find information such as price and market data, tools they can use on-farm, research outcomes and clear information on how and where each levy stream is invested.

“The website is one of our most important information sources so it’s crucial that it is both easy to navigate and contains the tools and resources producers need.

"As the red meat industry’s service provider, MLA’s mission is to deliver value to levy payers, including easy access to marketing investments and the outcomes of research and development to help inform farm business decision making.

“In this first phase, we’ve built a modern site that reflects the latest best practice standards, with a new look and feel, better navigation and additional information.

“There is a clear breakdown of levy income and investment for grassfed cattle, grainfed cattle, sheep, goats and the supply chain,” Mr Norton said.

The site has incorporated six core information areas – prices and markets; research and development; extension, training and tools; meat safety and traceability; marketing beef and lamb; and about MLA. A second phase will be completed later this year, with additional online tools and functions to allow greater personalisation.

“While MLA reports on this information each year, our feedback showed it was difficult for users to find a simple snapshot of each levy, and a breakdown of what proportion is invested in research and development, marketing and other areas,” Mr Norton said.

“We wanted to ensure the new website offered greater transparency on how the levies are collected and invested, and the outcomes of those investments.”

MLA will be seeking feedback from producers on the content and structure of the new website to refine improvements in the second phase and encourages all producers to visit www.mla.com.au and send any questions or comments through to info@mla.com.au or contact the call centre on 1800 023 100.

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