Help shape grassfed beef insights

09 Apr 2026

Meat & Livestock Australia (MLA) is calling for grassfed beef producers to complete the Beef Producers Intentions Survey (BPIS) throughout April.

The BPIS is an MLA initiative to gain insights into the Australian beef herd and understand the future intentions of producers in the grassfed sector.

Now entering its fourth year, the survey helps underpin industry forecasts and analysis, guide MLA programs and ensure adoption and communication efforts match industry sentiment.

The data collected from responses are an essential input into MLA cattle industry projections, which forecast the national cattle herd, slaughter, production and exports.

MLA understands that the evolving situation globally (which has implications for the domestic supply chain), in addition to forecasted drier weather conditions for the next six months, will impact on-farm decision making.

The BPIS survey is conducted three times a year. The April survey covers producers’ plans for the upcoming breeding season and other related branding and weaning issues, expected weight and sales forecasts. In July, a PULSE is conducted for updated estimates on producer intentions, calving estimates and updated sales figures. The final survey, in November, aims to gather an overview of the herd profile, producer sentiment, breed demographics, producer intentions and sales to date.

Once available, aggregated survey data is published in public reports, accessible to everyone. Additionally, participants can opt-in to receive a report card comparing their responses to aggregated regional data.

Complete the April survey

Attribute content to: Stephanie Pitt, NLRS Manager

Information is correct at time of publication on 9 April 2026.

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