MLA invites applications for producer event sponsorships

Meat & Livestock Australia (MLA) is calling on those with grassroots, producer events between January and June 2020 to submit an application as part of its bi-annual sponsorship process.

MLA’s sponsorship program provides financial and in-kind support for industry events that increase awareness and adoption of business-enhancing research, development and marketing.

MLA event sponsorship opportunities include applications for $10,000 and less, and in-kind sponsorships for events being held between 1 January and 30 June 2020.

Any group or organisation whose event meets the criteria (below) is encouraged to apply for MLA event sponsorship. Applications for this round of MLA sponsorships close Friday, 11 October 2019 at 6.00pm.

MLA recognises the value in supporting local events and is committed to supporting groups which take the initiative to engage and inform producers – and work with MLA’s to foster the long-term prosperity of the Australian red meat & livestock industry.

While all events that bring benefit to red meat producers are considered, priority is given to those related to livestock production that build awareness of research and development (R&D) and the adoption of new tools, technologies and practices.

In the last 6 months, MLA has supported over 30 events including the Australian Sheep & Wool Show, Red Meat Updates, East Gippsland Beef Conference, Sheepvention and Growing SA.

To be considered for sponsorship, your event must meet the following criteria:

• Align with the priorities of MLA’s Strategic Plan.
• Target commercial red meat producers to increase the productivity, sustainability and profitability of their business.
• Include agreed measures of success such as number of attendees, satisfaction and usefulness scores.
• Provide follow-up opportunities post-event to further enhance the information delivered
• MLA to be acknowledged and recognised as a sponsor of the event.
• MLA logo to appear on all event promotional material and publications (website and print advertising) in accordance with MLA’s brand guidelines.
• Allow for a MLA banner to be displayed at the event.
• Opportunity to have a trade stand at the event, where appropriate.
• Opportunity to have a MLA staff member speak at the event. Any registration and catering costs associated with having a speaker at your event are to be covered by the event organiser. Speaker travel and accommodation will be covered by MLA.
• Post-Event Report to be completed within one month after event.

Other sponsorship considerations

• Given the overall demand on the sponsorship program, applicants may be offered a lesser amount than that requested in the application.
• MLA recognises the valuable work of many community groups and organisations. However, our sponsorship program is unable to offer financial support to events such as cooking demonstrations, barbeque challenges, fundraising initiatives, youth camps, social functions and dinners.
• Invoices are processed for payment at the completion of the event and on receipt of a Post-Event Report.
• MLA’s acceptance of the application and payment of the sponsorship amount is conditional upon the Event proceeding as planned and in accordance with the details provided in the application. Should the event be cancelled or altered in any way, MLA reserves its rights to review the sponsorship and the sponsorship amount in light of the changes.