MLA Updates coming to Adelaide on 19–20 November 2025
16 June 2025
Last year’s MLA Updates event in Perth attracted more than 350 attendees to hear from over a dozen speakers who shared insights about how about MLA’s investments in research, development and marketing can add value to their red meat and livestock businesses.
This year’s event is promising to be even bigger and will also provide insight into the first year of action within MLA’s new five-year Strategic Plan, explaining how MLA will deliver practical outcomes that improve producers’ productivity, profitability and sustainability.
“This year we’re holding MLA Updates in Adelaide where we’ll be providing insights and highlights from the work we are currently investing in as well as highlighting the areas of focus that will deliver tangible outcomes and impact over the next five-year period,” said MLA Managing Director, Michael Crowley.
“This year’s theme is Towards 2030: Driving prosperity through productivity, sustainability and value capture. We’d encourage all interested to explore how MLA is driving demand and working with producers to guide the future of the industry.
“Our presenters will cover practical advice for producers to deal with current challenges, capture opportunities and plan for future prosperity.”
MLA will open the event in collaboration with Livestock SA and the University of Adelaide on 19 November. It will include a field trip and lunch at the University of Adelaide’s Roseworthy campus that will showcase new sheep and cattle yards, projects on drought resilience and livestock wellbeing, alternative shearing technology, and a range of MLA Donor Company projects.
It will be followed by the Livestock SA Annual General Meeting (AGM), welcome drinks hosted by MLA and the annual Livestock SA industry dinner in the evening that will also be open to anyone attending the MLA Updates.
MLA Updates will kick off on 20 November, commencing with a forum on key industry issues with Red Meat Advisory Council members. Following that, attendees will visit a range of showcases and practical demonstrations from MLA’s Research Development and Adoption, Marketing, and Integrity Systems Company teams.
The day will also feature presentations and panel sessions with industry leaders and will conclude with MLA’s Annual General Meeting and a networking sundowner.
Producers and industry stakeholders are encouraged to mark the dates in calendars and keep an eye out for more detail on the event later this year.
To register attendance, visit updates.mla.com.au
