Summary
China's e-commerce market has experienced and continues to experience rapid development. Unlike the west, China's e-commerce market is closely related to the development of social media, and complements the development of government policies, mobile Internet, and smart industry. For Australian enterprises, compared with local enterprises, they need to have a comprehensive understanding of China's e-commerce market , there are certain difficulties.
Since 2016, Jack Ma put forward the concept of "new retail" for the first time, PinDuoDuo listing, DOUYIN / XiaoHongShu and other e-commerce with goods have risen. As one of the most active and concentrated forms of expression of the digital economy, e-commerce has become an important pillar of China's social and economic development. E-commerce, however, has evolved from a simple and barbaric growth in the early stage to a business model with more and more rich content, such as 020, content operation and other models derived from e-commerce, which have also become an important part of e-commerce participants that cannot be ignored.
Therefore, in order to thoroughly understand how to carry out e-commerce business in China and how to participate in the development of e-commerce in depth, TFI China directly participates in the market operation and product sales of the brand (Thomas farms) by opening flagship stores directly on China's major e-commerce platforms (such as Alibaba, JD, etc.). At the same time, the WeChat public account was opened in WeChat, and the official account was opened in micro-blog, which directly carried out brand publicity and traffic operation. From scratch, we will explore and build supply chain, production and logistics models suitable for online retail in China, and develop and verify retail red meat products suitable for Chinese consumers.
After 18 months of exploration, we initially established an online flagship store market model with JD platform as the main sales platform and tmall platform as the main publicity platform. As of November 2019, from scratch, the cumulative sales of e-commerce is close to 10 million RMB. Thomas Farms brand covers 11 major provincial administrative regions in China, with a total of 150000 consumers.
We have basically proved the love and recognition of Chinese e-commerce market and Chinese consumers for Australian brand red meat products. Because of the unlimited shelf, e-commerce is very suitable to be the starting point for Australian brands that have not yet entered China. It provides a representative model for more Australian brands to enter the Chinese market and carry out localized operation.
