D.FSC.2202 - Rare Medium Culinary Confidence Content For Industry

Summary

Activity 1
Video Production Pitch: Mastering Steak Cuts and Red Meat Handling for ALH Hotel Chefs

Overview:ALH Group: 
The ALH (Australian Leisure and Hospitality) Group is one of the largest operators of hotels, pubs, and hospitality venues in Australia. It is a subsidiary of Endeavour Group, which was spun off from Woolworths in 2021. ALH operates a wide range of establishments across the country, including pubs, bars, and hotels, many of which feature food and beverage services, gaming facilities, and accommodation.

The group manages over 400 venues, making it a significant player in the Australian hospitality industry. Their portfolio includes iconic local pubs, casual dining spots, and entertainment hubs, often tailored to the community and region they serve.

Title: Steak Mastery: From Goods Receipt to Plate Presentation" ALH Hotel Chefs

This video production will be an educational series designed specifically for ALH hotel chefs looking to refine their skills in handling, preparing, and grilling steak cuts to perfection. The focus will be on mastering chargrill techniques, proper red meat ingredient handling upon receipt, storage protocols, and plate presentation to meet high-end hotel standards. Through engaging, step-by-step instruction, chefs will gain practical knowledge they can implement immediately in their kitchens.

Activity 2
Creative Media’s AV services to stream a webinar targeting dietitians (Veronique Droulez) and Webinar Broadcast May 2023

MLA Healthy Meals: The Positive Role of Red Meat in Australian Diets"

Production of a webinar designed for dieticians and health professionals, with practical insights on the benefits of Australian red meat in balanced diets.
Target Audience:
For trusted advisors (dieticians)

Objectives

His video production will be an educational series designed specifically for ALH hotel chefs looking to refine their skills in handling, preparing, and grilling steak cuts to perfection. The focus will be on mastering chargrill techniques, proper red meat ingredient handling upon receipt, storage protocols, and plate presentation to meet high-end hotel standards. Through engaging, step-by-step instruction, chefs will gain practical knowledge they can implement immediately in their kitchens.