P.PIP.0588 - Stanbroke Co-Innovation Program Manager
Stanbroke Beef and MLA agreed to progress a Collaborative Value-adding Co-innovation Program to support the development and implementation of Stanbroke Beef’s red meat high value growth strategies in the domestic and global markets.
| Project start date: | 01 September 2021 |
| Project end date: | 19 February 2025 |
| Publication date: | 17 March 2025 |
| Project status: | Completed |
| Livestock species: | Grass-fed Cattle |
| Relevant regions: | Queensland |
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Download Report
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Summary
Stanbroke is a boxed beef processing facility providing services to over 35 countries worldwide. Using the market access, a business decision was made to start producing commercial value-added products as it was deemed current and new customers were looking for a point of difference as skilled workforces became harder to maintain and expensive to run.
Objectives
• Staff retention is difficult in any industry, but Stanbroke has been successful reducing staff turnover and retaining a skilled workforce to better service their customers and meet production demands.
• New product development through our Value-Add room has delivered Thin Slice, Wagyu Domestic Range and changing over 90% of our beef primal cuts into a new packaging solution that is beneficial to the business and meets market demand.
• Introducing Stanbroke to the digital age is also a slow process with so many projects currently being completed however the base groundwork has been done for the digital platform to be introduced into the Value-Add facility early in 2025.
Key findings
• Staff shortages across the entire industry can be counteracted with better staff engagement and training.
• Value-Adding Beef in Australia is the future for the industry as more and more skilled labour overseas gets harder to obtain. Customers are looking more at getting products that can go from carton directly onto shelf as long as the supplier can offer a consistent product with good shelf-life.
• In the domestic market there is a void of high end product like Wagyu that the consumer is looking for or sparks interest in them to try.
• Thermoform packaging for beef primals is possible but it is a process to ensure the machines are specified to accommodate the varying sizes of primals. Rewards for getting this right can be high in both dollar value and throughput/processing speeds.
Benefits to industry
• Value-Add production for Australian Beef Export is increasing in demand as countries look to supply their customers in a shelf- ready format that doesn’t require skilled labour and is consistent with a very good shelf life.
MLA action
Opportunity to support Stanbroke with a stage 2 Co-Innovation Value-Add program.
Future research
MLA is supportive of exploring and trialing new high end beef products that are value-added in Australia
More information
| Project manager: | Alicia Waddington |
| Contact email: | reports@mla.com.au |
| Primary researcher: | STANBROKE PTY LTD |
