S.TBD.2501 - SEA Business development
| Project start date: | 01 July 2021 |
| Project end date: | 30 June 2025 |
| Publication date: | 27 February 2026 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | International |
Summary
This project delivered targeted trade marketing and business development initiatives with key trade accounts including retail and foodservice groups across South-East Asia (SEA). Activities are designed to grow awareness and preference for Australian red meat in modern trade, drive category and support greater red meat consumption in emerging countries.
Objectives
The project contributes to MLA strategic plan 2026–2030 pillar of driving demand through marketing. Business development and targeted key account support aim to grow demand, preference for Australian red meat and embed 'Aussie' culture in SEA markets.
More information
| Project manager: | Valeska |
| Contact email: | reports@mla.com.au |
