MLA Strategic Plan 2030
Productivity and profitability will underpin the sustainability and prosperity of our great industry.
MLA’s Strategic Plan 2030 sets the direction for how we will grow the prosperity of our industry over the next five years. Guided by insights, driven by market demand and underpinned by innovation, the plan outlines the key priorities and partnerships needed to ensure Australian red meat remains globally competitive, environmentally sustainable and highly valued by customers and consumers.
From advancing value-based marketing and genetic evaluation to strengthening market access, building social capital, and contributing to Australia’s net zero ambition, this is a whole-of-industry effort to deliver impact from paddock to plate.
By focusing on value creation and capture along the supply chain, we will deliver benefits that translate into profitability for the production sector.
Together, we will ensure that Australian red meat remains the world’s premier choice – trusted, sustainable and unmatched in quality.
Explore how MLA is working with producers, partners and stakeholders to unlock new opportunities, respond to challenges, and secure a sustainable, profitable future for our industry.
