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Back to Marketing Beef, Lamb, and Goat

Coming soon to your butcher shop

October will see the launch of a two-phase trade and consumer promotion which aims to drive traffic back to the butcher shop and increase customer loyalty.

  • Phase one – Trade promotion (October/November 2019)
  • Phase two – Consumer promotion (February/March 2020)

The promotion will be spear-headed with a ‘money can’t buy’ prize pool for butchers and customers to encourage maximum involvement.

Supported by a key storyteller, the upcoming promotion will be featured through key media and PR channels with the aim to hero the butcher and remind consumers of the importance of their butcher in their communities.

Look out for more information on the promotion in the next edition of Red Meat Round-Up.