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Join MLA at Beef Australia 2021

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Beef Australia 2021 in Rockhampton is the biggest event on the beef calendar and takes place every three years in May. MLA is proud to once again be a principal partner for the nation’s premier beef exhibition.

MLA’s Beef Australia 2021 program will be delivered under the theme ‘redefining resilience’.

Redefining resilience: Looking ahead, resilience will allow the red meat and livestock industry to be agile and ambitious, to see adversity as opportunity, and to be competitive on the global stage. It will allow the industry to be innovative and lead the world in sustainability and delivering high value, high quality products to customers, consumers and the community.

Led by this theme, MLA’s program of activities will spotlight key programs and initiatives that are supporting a resilient and future-focused industry. A sustainable industry that is addressing today’s challenges along with looking to future needs. And an industry supported by effective marketing and business development programs to ensure Australian beef maintains its global competitiveness. 

MLA program snapshot

MLA showcase

MLA showcase

Visit the MLA trade site and be immersed in a value chain journey showcasing a selection of projects and programs being delivered by MLA and ISC such as SNP chips, calf alert devices, biometric retinal scanning, carbon calculators, livestock feed additives, advanced xray imaging, value add products and major marketing and business development programs. Learn more about the tools and services available to producers along with assistance with membership and service queries. We are located at OP182 located opposite The Pavillion.

MLA Ag tech & innovation site

MLA Ag tech & innovation site

MLA’s ‘Digital Farm’ showcases the latest in on-farm technology and data-driven products such as farm management dashboards and calculators, sensors, smart tags, BeefSpecs camera and more. Catch the DROVER WOLF autonomous vehicle being demonstrated daily from the Ag Tech Yards.

MLA Seminars

MLA’s Redefining resilience seminar series will provide Beef producers with the opportunity to benefit from practical, outcome-focused information captured through innovation and adoption of research outcomes. The seminars feature  researchers, industry specialists and producers who will share insights and firsthand experiences about on-farm profit drivers and how to support the resilience of the red meat industry through commercial application.

Seminars:

ANZ National Carcase Competition supporting partner

The ANZ National Beef Carcase Competition aims to give feedback to producers about compliance of beef carcases to market specifications, lean meat yield, and predicted eating quality using the Meat Standards Australia (MSA) index.

As a supporting partner to the competition, MLA is proud to host two MSA Index Awards – the winning pen of 3 carcases with the highest combined MSA index score, and the winning individual carcase with the highest MSA index score.

Find out more

The Australian Beef Sustainability Framework 2021 Annual Update

The Australian Beef Sustainability Framework 2021 Annual Update

MLA provides secretarial support to the Australian Beef Sustainability Framework who will launch their 2021 Annual Update at Beef Australia 2021 with a panel discussion on how the framework and sustainability improves market access, promotes continuous improvement and productivity, fosters relationships, and protects investment.

Register to attend

More information 

Susan Howe
E: showe@mla.com.au

Fiona Thompson
E: fthompson@mla.com.au

For updates on MLA's presence at Beef Australua subscribe to MLA’s Friday Feedback e-newsletter or follow MLA on Facebook  and Twitter.

Buy your Beef Australia tickets at www.beefaustralia.com.au