Pastoral Profit - Marketing Pathways | Longreach

Improve business relationships, create a brand, create alliances, be rewarded for the value you deliver!

Topics:

• Business leverage; doing more with less
• Systems in Business
• Networks: Creating synergy/ horizontal and vertical alliances
• Managing change/ Contingencies
• Risk reversal
• Value versus Scarcity
• Passion and Commitment

The content can be applied to many business situations:

• developing a strategy to capitalise on a new skill set of a family member
• defining new business direction
• setting up collaborative selling and purchasing arrangements with other
• graziers
• reputation building in the market place
• branding your products
• establishing new markets
• establishing supply chain arrangements
• attracting more customers to your district
• diversifying your income base via non-farm businesses.

A highly interactive course where like-minded people share insights, ideas and experiences with the aim of building stronger businesses and communities.

Facilitator:

John Whitfeld - TSA Agribusiness. A livestock producer for over 40 years, John instigated the first Australian beef producer marketing supply network in 1986. John has led trade delegations in Japan, Korea and China and is presently active in red meat supply networks though Asia and the Middle East. John's wide personal experience in land leasing, supply networks and business systems is shared throughout the workshop.