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MLA event types

MLA runs a range of events and workshops designed to deliver the practical outcomes of R&D activities and inform producers about the range of marketing activities. These events aim to increase the confidence, knowledge and skills of people involved in the red meat industry.

National MLA Events


No of

MLA AGM Held in November each year members receive the financial statements, directors’ report and audit report and consider director elections and member resolutions. 200+
Meat Profit Day Showcases the latest industry research, products and trends and marketing initiatives. 200 - 350
Red Meat Forum Informs producers about innovative ways to improve productivity in their region. 50 - 100
Beyond the Gate Tour  Follows your product along the supply chain to provide insights into MLA's levy funded marketing activities.  25 - 50
Back Veranda Meet and hear from a range of MLA staff in an informal and relaxed environment. 25 - 50


Targeted Extension Events




Beef Up Forums Designed to give cattle producers practical information and tools they can put into practice in their business  20 - 70 Northern
Making More From Sheep Provides sheep producers with information relating to sheepmeat and wool enterprises  50 - 100 Southern
Going into Goats Explains the key principles for managing a profitable goat enterprise  20 - 50 National
EDGENetwork Intensive workshops focusing on the key areas of business, NRM, pasture and livestock management  15 - 20 Northern


Third Party Sponsorship



National Events that attract pull a significant crowd of local, interstate and international visitors (eg: BeefAustralia & Lambex). 500+
Regional Events and activities that provide a platform to deliver the latest R&D information to producers from a specific region.   200 - 350 
Local Events and activities that seek to address the local issues and concerns of cattle, sheep and goat producers. 50 - 100


MLA support provided to third party events and activities is financial and in-kind. The level of support provided depends on the alignment of the sponsorship with the specified criteria.

Phone: 1800 023 100