Understanding Meat Standards Australia (MSA)

Free national webinar for producers wanting to understand how MSA fits into on-farm decision-making, compliance and market alignment. 
Many small and emerging livestock producers hear the term MSA regularly, yet remain unsure how Meat Standards Australia actually works, whether it applies to their operation, or how it fits into everyday on-farm and market decisions.

To help address this gap, JAB Agri Solutions, in collaboration with Meat & Livestock Australia, is delivering an upcoming webinar designed to provide a clear, entry-level introduction to Meat Standards Australia (MSA) — specifically tailored for small-scale, lifestyle and emerging producers.

This session is not designed to be technical or overwhelming. Instead, it focuses on practical understanding and confidence-building, supporting producers to better align production decisions with market requirements.

What the webinar will cover:

* What Meat Standards Australia is and why it exists
* How producers can access and opt in to MSA
* Minimum requirements explained in plain language
* Producer pathways and what MSA reports actually mean
* How MSA fits into on-farm decision-making, compliance and market alignment

The content will walk through MSA from an entry-level perspective, assuming no prior experience with the program. It is designed to complement existing MLA and MSA systems, not duplicate them, and to support correct understanding and application at the producer level.

Q&A time at the end.