Grid to consumer: webinars highlighting the goatmeat value chain

More than 90% of Australian goatmeat is exported to regions such as the United States, Middle East, Asia and Asia Pacific.  

As demand for Australian goatmeat in international markets increases, Meat & Livestock Australia (MLA) have launched a goat levy-funded project in partnership with Greenleaf Enterprises. The project will deliver a three-part webinar series to educate producers on the Australian goatmeat supply chain and markets. It will inform on how to turn practical skills and insight into actions for producers to make the most of market opportunities. 

The three-part webinar series, ‘From grid to consumer – building a consumer-oriented goatmeat supply chain’, is designed to bring all goat producers along the value chain.  

Specifically, the series will cover:  

• Demand drivers: delving into how culture, quality, health and supply shape consumer demand. 

• Value chain: understanding Australia’s international and domestic value propositions.  

• Production: addressing the supply of goats to meet the market’s needs. 

The webinars will give producers greater insight into different value chains and market pathways that best suit the attributes of each producer’s goat production system.  

To give you a taster, watch the first webinar – where Australia’s leading international exports were broken down by culinary diversity and key consumer preferences. 

Catch the next webinar  

On Tuesday 16 September MLA will host the second webinar, ‘From farm to fork’, which will focus on the alignment of carcase traits to specific culinary applications to improve consumer satisfaction.  

Hear from red meat industry supply chain analysts as they provide insights on over 40 people working across the goat supply chain. The webinar will also offer processor and value chain insights from Thomas Foods International USA and goat producer case studies. Register for the webinar today.  

Visit the project website for more information on the program and the third webinar, which will align the goatmeat value chain with consumer preferences and showcase future protein trends and opportunities for goatmeat domestically and internationally.