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MLA at LambEx 2024

Join MLA at LambEx24

After a six-year hiatus, LambEx is back in 2024 and bringing all the action for the world’s largest sheep, lamb, and wool forum.

From 7–9 August at the Adelaide Convention Centre, meet with industry experts from across the supply chain, and learn from some of the best in the business.

Having laid dormant since 2018, LambEx24 offers an opportunity to discover six years and tens of millions of dollars’ worth of innovations.

Join MLA at the event to learn about recent research and developments, emerging technologies, how producer levies are invested, and all the answers to your pressing questions.

Team members from International and Domestic Marketing will also be on hand at LambEx, talking through the latest opportunities in international markets and MLA’s extensive work promoting lamb to Australian consumers. This includes the centerpiece summer lamb ad, which smashed previous records in 2024.

See what's on the menu at LambEx 2024.

Register before Sunday 30 June to secure your early bird ticket price.


MLA is proud to be a major sponsor of LambEx24.

MLA at LambEx – 2024 Program

The Sheep Sustainability Framework’s 2024 Annual Report

Wednesday 7 August

LambEx provides the perfect audience to launch the Sheep Sustainability Framework’s 2024 Annual Report, which defines sustainable sheep production in Australia, prioritises industry issues and measures industry performance against relevant indicators. This event is invite only.


Thursday 8 August – 4:30pm

The story of the AMPC LambEx Feedlot Carcase competition: Join MSA Program Manager David Packer as he delivers the key learnings, surprise findings and industry comparisons from the competition results.

Friday 9 August – 9:20am

Innovate or stagnate: MLA’s new Managing Director Michael Crowley will lay out the essentials for his leadership tenure that will craft the industry landscape for the next decade. While the quest for innovation and ready adoption is at the heart of it, there is much more to the man in charge.

Trade exhibition stage

8–9 August – lunchtime

Enjoy the work of MLA’s Corporate Chef Sam Burke and Retail and Corporate Butcher Doug Piper, who will transform trends into menus with ‘Cuts to cuisine’.

MLA Stand


MLA staff will be on the ground throughout the conference to guide you through a display of the latest programs and research, showcasing solutions and technology which embrace sustainability and set sheep producers up for success.