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Attend Radiological Society of North America (RSNA) Annual Conference and Exhibition in Chicago, USA

Project start date: 25 November 2011
Project end date: 20 November 2012
Publication date: 01 November 2012
Project status: Completed
Livestock species: Sheep, Goat, Lamb, Grassfed cattle, Grainfed cattle
Relevant regions: National
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Summary

​The Radiological Society of North America (RSNA) Conference and exhibition is held every year beginning on the weekend after the Thanksgiving holiday. It is held at the McCormack Place exhibition Centre which is a huge group of exhibition halls and meeting, lecture and presentation rooms.
This year 70,000 people attended with over 700 exhibiters.
The large players in the Radiological industry such as Phillips, Siemens, GE, AGFA all have huge displays and all of their major Single Photon Emission Computed Tomography (SPECT), X-Ray, C-Arm, Computer Tomography (CT) and Magnetic Resonance Imaging (MRI) systems are on display.
This year there was a much larger presence of large Chinese manufacturers such as Neusoft as well as a strong Chinese Government presence to support the small fledgling manufacturing companies from China. There was an aggressive marketing pitch from the Chinese and will increase in years to come. This is probably good news for the medical Imaging arena as competition will reduce prices and drive further innovation. The problem still exists however that the quantities that can be sold into the Hospital and Private Medical practices is so large that the meat industry opportunities are dwarfed in comparison.

More information

Project manager: David Doral
Primary researcher: Matrix Professionals