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MLA Challenege identity development

Project start date: 21 January 2013
Project end date: 15 April 2013
Publication date: 15 April 2013
Project status: Completed
Livestock species: Sheep, Goat, Lamb, Grassfed cattle, Grainfed cattle


​This project developed a unique and engaging name for MLA's on-farm challenge program and delivered it via the development of a recognisable visual identity that retained our corporate branding, supports the program goals and strengthens the connection of the MLA brand with the delivery of research/extension.