Scoping for Target 100 2013-14 PR Campaign
| Project start date: | 07 June 2013 |
| Project end date: | 28 June 2013 |
| Publication date: | 28 June 2013 |
| Project status: | Completed |
| Livestock species: | Sheep, Goat, Lamb, Grassfed cattle, Grainfed cattle |
Summary
In order to raise awareness of the Target 100 program a PR campaign was explored by an agency to develop the Bettertarian campaign prior to committing to the project.
No external report available as the intention was for an internal review of PR opportunities prior to developing the full plan.
