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Scoping for Target 100 2013-14 PR Campaign

Project start date: 07 June 2013
Project end date: 28 June 2013
Publication date: 28 June 2013
Project status: Completed
Livestock species: Sheep, Goat, Lamb, Grassfed cattle, Grainfed cattle

Summary

In order to raise awareness of the Target 100 program a PR campaign was explored by an agency to develop the Bettertarian campaign prior to committing to the project.  
No external report available as the intention was for an internal review of PR opportunities prior to developing the full plan.