Domestic Ad-hoc Consumer Insights projects 2014 - 2015
| Project start date: | 01 July 2013 |
| Project end date: | 28 August 2014 |
| Publication date: | 28 August 2014 |
| Project status: | Completed |
| Livestock species: | Sheep, Goat, Lamb, Grassfed cattle, Grainfed cattle |
Summary
Beef and Lamb U&A - Learning from Usage & Attitude Matrix data (TNS Global)
You're Better on Beef - New communication platform evaluation and optimisation.
Foodservice - Bespoke study with Chefs in Australian Foodservice to get a measure on protein penetration on menus by species. Get a general level of understanding of MLA tools (i.e. MSA) etc.
