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Domestic Ad-hoc Consumer Insights projects 2014 - 2015

Project start date: 01 July 2013
Project end date: 28 August 2014
Publication date: 28 August 2014
Livestock species: Sheep, Goat, Lamb, Grassfed cattle, Grainfed cattle

Summary

Beef and Lamb U&A - Learning from Usage & Attitude Matrix data (TNS Global)
You're Better on Beef - New communication platform evaluation and optimisation.

Foodservice - Bespoke study with Chefs in Australian Foodservice to get a measure on protein penetration on menus by species. Get a general level of understanding of MLA tools (i.e. MSA) etc.