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MLA Challenge

Project start date: 01 February 2013
Project end date: 03 September 2014
Publication date: 03 September 2014
Project status: Completed
Livestock species: Sheep, Goat, Lamb, Grassfed cattle, Grainfed cattle

Summary

​This project is for the development, production and management of the On-farm Challenge which will be delivered as a series of documentary style episodes that follow six producers as they strive to outperform their current business benchmarks while tackling the challenges of everyday farm life. At the same time these producers will compete against each other to be named the winner of the inaugural MLA On-Farm Challenge based on their farm management processes and decisions; their ability to exceed their benchmarks; and their success in meeting key focus area measures.
A full report on the outcomes of the MLA Challenege is available.