Consumer insights forsighting and market intelligence to increase success of Australian red meat product to Asia
| Project start date: | 01 May 2014 |
| Project end date: | 30 June 2016 |
| Publication date: | 28 November 2016 |
| Project status: | Completed |
| Livestock species: | Sheep, Goat, Lamb, Grassfed cattle, Grainfed cattle |
Summary
The project was terminated due to the PhD student withdraw the program.
The earlier research identified a lack of research in both demand chain and consumer studies into export product to Asia, hence the resource has been allocated to other projects and priorities.
