Food without Fear Rationale for Cross- Sectoral Partners
| Project start date: | 07 March 2016 |
| Project end date: | 21 March 2016 |
| Publication date: | 21 March 2016 |
| Project status: | Completed |
| Livestock species: | Sheep, Goat, Lamb, Grassfed cattle, Grainfed cattle |
Summary
As part of the Rural R&D for Profit Insights2Innovation program (V.RDP.1000), Meat and Livestock Australia (MLA) has previously worked with The Futures Company to identify new and emerging red meat opportunities in China (A.RMH.0005). This work resulted in the identification of ten foresight themes- of which the most dominant theme was Food without Fear.
This project has focused to design and deliver a presentation as a component of a cross-sectoral workshop on this specific theme that will provide in-depth background on how Food without Fear was identified, and the opportunities that it presents for Australian agrifood and wine in China. The Futures Company (service provider) has assisted MLA to communicate the rationale behind the Food Without Fear theme to the Insights2Innovation program’s network of partners and work with the participants to determine a strategic response to this theme.
