The projects have included general communications of the LPA program to producers and stakeholders, specifically including:
- Development of a strategic plan for LPA QA, which included the identification of target audiences/stakeholders and their requirements, identification of program strengths and weaknesses, analysis of market forces, development of KPIs and objectives. Development of an operational plan (incorporating a communications plan) and implementation plan.
- Development an LPA communications plan and material aimed at educating LPA participants on their obligations as well as ensuring on-farm practice meets LPA requirements and reflects the food safety claims on the NVD. Support the roll-out of the periodic recommitment program. Support the introduction of the non-LPA status on the NLIS database.
- Development of communications material (website, record keeping book, video) to provide producers and other industry stakeholders with accessible and user-friendly content regarding the requirements of LPA, educate LPA participants on their LPA obligations and develop tools for producers to ensure on-farm practice meets LPA requirements and reflects the food safety claims on the NVD.
- Evaluation of the communications program and strategies for future communication requirements.